1 00:00:00,000 --> 00:00:03,000 [? Music ?] [Treehouse] 2 00:00:03,000 --> 00:00:07,240 [Business Bay] [Stage 5: Email Marketing with Dan Gorgone] 3 00:00:07,240 --> 00:00:10,720 One of the most effective online marketing strategies 4 00:00:10,720 --> 00:00:13,000 is also one of its oldest. 5 00:00:13,000 --> 00:00:15,830 Email marketing has evolved over the years 6 00:00:15,830 --> 00:00:20,000 as advances in technology and legislation have helped protect 7 00:00:20,000 --> 00:00:22,760 individuals and businesses from spammers, 8 00:00:22,760 --> 00:00:27,050 making email a more reliable way to communicate with customers 9 00:00:27,050 --> 00:00:29,050 and new users. 10 00:00:29,050 --> 00:00:31,660 Social media has certainly changed the game, 11 00:00:31,660 --> 00:00:36,280 giving individuals even closer access to companies and vice versa. 12 00:00:36,280 --> 00:00:40,690 But email can provide a more intimate connection because the users 13 00:00:40,690 --> 00:00:42,810 opt in to the messaging. 14 00:00:42,810 --> 00:00:45,770 By making a conscious choice to receive communications, 15 00:00:45,770 --> 00:00:50,470 individuals allow companies to send them content about new products, 16 00:00:50,470 --> 00:00:54,450 services, and discounts, as well as personalized data 17 00:00:54,450 --> 00:00:59,260 on their accounts, orders, financial status, and more. 18 00:00:59,260 --> 00:01:03,320 In addition, this compelling content can be forwarded along 19 00:01:03,320 --> 00:01:05,150 to friends and colleagues. 20 00:01:05,150 --> 00:01:09,750 Therefore, your email strategy should reflect many of the same principles 21 00:01:09,750 --> 00:01:14,340 as your website, social, mobile, and other marketing efforts. 22 00:01:14,340 --> 00:01:17,750 Emails should contain great content 23 00:01:17,750 --> 00:01:20,280 and be easy to consume. 24 00:01:20,280 --> 00:01:23,550 They need to be readable across multiple email programs 25 00:01:23,550 --> 00:01:26,650 online and on mobiles. 26 00:01:26,650 --> 00:01:29,880 They need to be easy to share with obvious ways 27 00:01:29,880 --> 00:01:32,320 for users to take action. 28 00:01:32,320 --> 00:01:35,160 In this series of videos, we'll go into more detail 29 00:01:35,160 --> 00:01:39,190 about how you can set up and manage email campaigns for your business 30 00:01:39,190 --> 00:01:42,040 and about some of the tools you can use to get started. 31 00:01:42,040 --> 00:01:46,880 Maintaining ties with your customers is a vital piece of the marketing puzzle, 32 00:01:46,880 --> 00:01:52,880 so be sure to figure out how email marketing will fit into your company's plans.