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[? Music ?] [Treehouse]

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[Business Bay] [Stage 5: Email Marketing with Dan Gorgone]

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One of the most effective online marketing strategies

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is also one of its oldest.

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Email marketing has evolved over the years

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as advances in technology and legislation have helped protect

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individuals and businesses from spammers,

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making email a more reliable way to communicate with customers

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and new users.

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Social media has certainly changed the game,

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giving individuals even closer access to companies and vice versa.

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But email can provide a more intimate connection because the users

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opt in to the messaging.

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By making a conscious choice to receive communications,

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individuals allow companies to send them content about new products,

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services, and discounts, as well as personalized data

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on their accounts, orders, financial status, and more.

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In addition, this compelling content can be forwarded along

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to friends and colleagues.

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Therefore, your email strategy should reflect many of the same principles

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as your website, social, mobile, and other marketing efforts.

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Emails should contain great content

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and be easy to consume.

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They need to be readable across multiple email programs

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online and on mobiles.

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They need to be easy to share with obvious ways 

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for users to take action.

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In this series of videos, we'll go into more detail

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about how you can set up and manage email campaigns for your business 

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and about some of the tools you can use to get started.

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Maintaining ties with your customers is a vital piece of the marketing puzzle,

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so be sure to figure out how email marketing will fit into your company's plans.