1 00:00:00,960 --> 00:00:02,750 [Treehouse] 2 00:00:02,750 --> 00:00:05,880 [Business Bay Stage 6: Video Marketing with Dan Gorgone] 3 00:00:07,380 --> 00:00:10,940 Amidst the various marketing channels and content types 4 00:00:10,940 --> 00:00:12,470 there's something quite unique 5 00:00:12,470 --> 00:00:14,930 about marketing with video. 6 00:00:14,930 --> 00:00:19,330 Producing something that users can sit back and experience rather than read 7 00:00:19,330 --> 00:00:23,230 means engaging people in a totally different way. 8 00:00:23,230 --> 00:00:26,150 It can shorten the amount of time it takes to influence, 9 00:00:26,150 --> 00:00:29,340 and video content can be accessed on screens 10 00:00:29,340 --> 00:00:33,280 large and small, stationary and mobile. 11 00:00:33,280 --> 00:00:36,040 SEO has been changed as well, 12 00:00:36,040 --> 00:00:38,410 as search engines now feature videos 13 00:00:38,410 --> 00:00:40,260 in search results. 14 00:00:40,260 --> 00:00:42,240 So, as a business owner 15 00:00:42,240 --> 00:00:44,240 you have to ask yourself, 16 00:00:44,240 --> 00:00:48,000 Why not produce a video for your business? 17 00:00:58,280 --> 00:01:00,040 Well, before you turn on that camera 18 00:01:00,040 --> 00:01:04,190 you have to know what you're going to shoot and why. 19 00:01:04,190 --> 00:01:06,360 If you don't, you may end up spending time and money 20 00:01:06,360 --> 00:01:09,520 you can't afford on something that may not have the right impact 21 00:01:09,520 --> 00:01:11,470 on your business. 22 00:01:11,470 --> 00:01:13,620 The best way to move forward with a video project, 23 00:01:13,620 --> 00:01:16,210 like any other, is to have a clear idea 24 00:01:16,210 --> 00:01:18,490 of what you want to create 25 00:01:18,490 --> 00:01:20,610 and how it will benefit you. 26 00:01:20,610 --> 00:01:23,000 How can a video help potential customers 27 00:01:23,000 --> 00:01:25,440 become actual customers? 28 00:01:25,440 --> 00:01:28,160 How can it help you communicate with your clients, 29 00:01:28,160 --> 00:01:31,090 investors, or the media? 30 00:01:31,090 --> 00:01:34,530 How will this help you make money? 31 00:01:34,530 --> 00:01:37,520 Marketing videos aren't just commercials. 32 00:01:37,520 --> 00:01:39,840 They can reveal how your products and services work 33 00:01:39,840 --> 00:01:41,970 and what kind of company you are. 34 00:01:41,970 --> 00:01:44,960 So, consider what the following types of videos 35 00:01:44,960 --> 00:01:47,050 can do for your business. 36 00:01:47,050 --> 00:01:49,510 Highlights of your website or app, 37 00:01:49,510 --> 00:01:52,040 especially showing off cool features, 38 00:01:52,040 --> 00:01:54,120 awesome gameplay, amazing graphics, 39 00:01:54,120 --> 00:01:56,560 and anything else worth showing. 40 00:01:57,050 --> 00:01:59,110 Detailed walkthroughs of websites, apps, 41 00:01:59,110 --> 00:02:01,810 even your office or location, 42 00:02:01,810 --> 00:02:03,500 show users how it all works 43 00:02:03,500 --> 00:02:06,510 and remove any fears or questions they might have. 44 00:02:06,510 --> 00:02:10,780 Customer testimonials with real people offering feedback. 45 00:02:10,780 --> 00:02:14,290 This shows that people use your services successfully, 46 00:02:14,290 --> 00:02:18,150 allowing potential customers to identify with your user base. 47 00:02:18,150 --> 00:02:22,960 And, videos just for fun to celebrate milestones, 48 00:02:22,960 --> 00:02:26,170 holidays, or just your sense of humor. 49 00:02:26,170 --> 00:02:28,050 These videos can be a nice bonus for users 50 00:02:28,050 --> 00:02:30,380 following your blog or social accounts, 51 00:02:30,380 --> 00:02:33,830 and they can be fun to share. 52 00:02:33,830 --> 00:02:35,110 Like other marketing content, 53 00:02:35,110 --> 00:02:38,330 you'll want to prepare for how and when to release it 54 00:02:38,330 --> 00:02:41,780 as it should fit in with your other efforts on social media, 55 00:02:41,780 --> 00:02:44,180 email, and your website. 56 00:02:44,180 --> 00:02:47,220 If your business calls for it, you could certainly make plans 57 00:02:47,220 --> 00:02:49,160 to produce a regular video podcast 58 00:02:49,160 --> 00:02:51,660 on a weekly or monthly basis. 59 00:02:51,660 --> 00:02:54,520 Perhaps, with each episode you document the process 60 00:02:54,520 --> 00:02:57,220 of developing an upcoming release, 61 00:02:57,220 --> 00:02:59,020 answer customer questions, 62 00:02:59,020 --> 00:03:01,550 or give an 'inside look' at your company. 63 00:03:01,550 --> 00:03:03,470 This video content can also be integrated 64 00:03:03,470 --> 00:03:05,140 into a campaign. 65 00:03:05,140 --> 00:03:07,790 So, you do have lots of options. 66 00:03:07,790 --> 00:03:10,090 If you're still unsure about what videos to create, 67 00:03:10,090 --> 00:03:13,310 as always, check the competition. 68 00:03:13,310 --> 00:03:16,440 Research them on their own websites, Facebook pages, 69 00:03:16,440 --> 00:03:19,210 and video platforms, like YouTube and Vimeo. 70 00:03:19,210 --> 00:03:21,120 Do they have videos online? 71 00:03:21,120 --> 00:03:24,270 And, do any of them seem to generate lots of views, 72 00:03:24,270 --> 00:03:26,360 comments, and other engagement? 73 00:03:26,360 --> 00:03:29,210 Whether or not they do, this is an opportunity 74 00:03:29,210 --> 00:03:32,810 to gain a strategic advantage. Why? 75 00:03:32,810 --> 00:03:34,780 Because you can take these ideas 76 00:03:34,780 --> 00:03:38,210 and provide your own personal creative touch. 77 00:03:38,210 --> 00:03:40,290 Don't set out just to make another video 78 00:03:40,290 --> 00:03:42,480 that will be lost amongst the competition 79 00:03:42,480 --> 00:03:44,200 in search results or social networks. 80 00:03:44,200 --> 00:03:46,280 Make it compelling. 81 00:03:46,280 --> 00:03:48,770 Give it a spark that adds your own unique flavor 82 00:03:48,770 --> 00:03:51,600 and makes people want to learn more 83 00:03:51,600 --> 00:03:53,420 about you and your business, 84 00:03:53,420 --> 00:03:55,240 and then, spread the word.