1 00:00:00,340 --> 00:00:03,120 No matter what kind of video you're producing 2 00:00:03,120 --> 00:00:06,850 many aspects of a successful production are the same. 3 00:00:06,850 --> 00:00:10,620 As such, there are 3 basic stages to all video productions, 4 00:00:10,620 --> 00:00:13,430 you can consider when planning and organizing 5 00:00:13,430 --> 00:00:16,100 your video shoot. [clapperboard sound] 6 00:00:17,360 --> 00:00:19,610 Pre-production is the period of time 7 00:00:19,610 --> 00:00:21,690 when you prepare everything, 8 00:00:21,690 --> 00:00:24,870 from writing your script, making arrangements for locations, 9 00:00:24,870 --> 00:00:27,220 schedules, actors, equipment, 10 00:00:27,220 --> 00:00:29,480 and, especially, your budget. 11 00:00:29,480 --> 00:00:32,049 This also includes creating any special elements 12 00:00:32,049 --> 00:00:34,130 that will be featured in the video, 13 00:00:34,130 --> 00:00:36,760 such as props, signs, and other materials. 14 00:00:37,420 --> 00:00:39,940 Many video productions are successful 15 00:00:39,940 --> 00:00:41,700 because the people responsible 16 00:00:41,700 --> 00:00:43,260 prepared well, 17 00:00:43,260 --> 00:00:46,650 which means that pre-production is incredibly important. 18 00:00:47,590 --> 00:00:50,360 Production is when you shoot and create 19 00:00:50,360 --> 00:00:53,360 all of the pieces that make up your video. 20 00:00:53,360 --> 00:00:55,690 Every piece needs to be accounted for 21 00:00:55,690 --> 00:00:57,610 in the script you prepare, 22 00:00:57,610 --> 00:00:59,120 so when it comes time to shoot 23 00:00:59,120 --> 00:01:01,700 you know where to go, who is in it, 24 00:01:01,700 --> 00:01:03,940 what materials and equipment you need, 25 00:01:03,940 --> 00:01:07,040 and exactly what you need to get done. 26 00:01:07,610 --> 00:01:10,040 Post-production is the part of the process 27 00:01:10,040 --> 00:01:12,280 where you take everything you've created 28 00:01:12,280 --> 00:01:16,250 and piece it together, arranging it into its final form. 29 00:01:16,250 --> 00:01:18,230 Editing video and audio together 30 00:01:18,230 --> 00:01:21,570 while adding your branding, graphics, music, and other elements 31 00:01:21,570 --> 00:01:26,050 gives it a polish that sets it apart from competitors. 32 00:01:26,050 --> 00:01:30,040 So, here are some tips for your own production. 33 00:01:30,040 --> 00:01:32,390 If you've never produced a video before, 34 00:01:32,390 --> 00:01:37,070 do a test video to get yourself acclimated with the process. 35 00:01:37,070 --> 00:01:40,120 Create something short and simple and you'll see how things look 36 00:01:40,120 --> 00:01:42,860 on camera, what it takes to get the shots you need, 37 00:01:42,860 --> 00:01:46,580 and how to piece things together when you edit. 38 00:01:46,580 --> 00:01:51,090 It won't take long to see how things like lighting, sound, and editing 39 00:01:51,090 --> 00:01:53,850 can truly make or break a video. 40 00:01:53,850 --> 00:01:55,520 When you're ready to shoot, 41 00:01:55,520 --> 00:01:57,360 create a schedule for yourself 42 00:01:57,360 --> 00:01:59,100 so you don't fall behind. 43 00:01:59,100 --> 00:02:01,780 You want to make sure you get the best footage possible, 44 00:02:01,780 --> 00:02:03,860 but keep your timeline in mind 45 00:02:03,860 --> 00:02:06,610 and be ready to move forward once you've got what you needed. 46 00:02:07,380 --> 00:02:09,479 Also, prepare for problems 47 00:02:09,479 --> 00:02:11,280 along the way. 48 00:02:11,280 --> 00:02:13,340 Do you have control over your location? 49 00:02:13,340 --> 00:02:15,700 And if not, who does 50 00:02:15,700 --> 00:02:17,380 and how do you contact them? 51 00:02:17,380 --> 00:02:20,410 Who will bring the equipment and run it? 52 00:02:20,410 --> 00:02:22,410 Do you have all the supplies you need, 53 00:02:22,410 --> 00:02:24,740 including access to things like power 54 00:02:24,740 --> 00:02:26,690 or extra batteries? 55 00:02:26,690 --> 00:02:30,710 And, ultimately, who is in charge at your shoot? 56 00:02:30,710 --> 00:02:32,510 Someone has to make decisions, 57 00:02:32,510 --> 00:02:34,190 especially if problems arise. 58 00:02:34,190 --> 00:02:36,850 So, make sure everyone is clear 59 00:02:36,850 --> 00:02:39,090 about who's calling the shots. 60 00:02:39,090 --> 00:02:41,740 Finally, after shooting is done 61 00:02:41,740 --> 00:02:43,050 and editing is underway, 62 00:02:43,050 --> 00:02:45,050 you should begin to have a sense 63 00:02:45,050 --> 00:02:47,640 about what your finished product will look like. 64 00:02:47,640 --> 00:02:49,460 If you've outsourced your production, 65 00:02:49,460 --> 00:02:52,290 stay on top of things and make sure you know what you're getting, 66 00:02:52,290 --> 00:02:56,080 but understand that editing can be a complex process. 67 00:02:56,080 --> 00:02:58,640 If it's not coming along as expected, 68 00:02:58,640 --> 00:03:01,340 you might have to redo parts of the video, 69 00:03:01,340 --> 00:03:04,380 but as long as you've prepared and executed 70 00:03:04,380 --> 00:03:06,010 according to your plans, 71 00:03:06,010 --> 00:03:09,020 your video should come to life as expected.