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When your marketing video has been completed, 

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it's time to publish that content. 

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If you've prepared, 

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you'll have a strategy in place 

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regarding when, where, and how your video will make its debut online. 

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There's just a couple of things to remember

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before you let your video be seen. 

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Don't forget to add your branding. 

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Whether you add your logo at the beginning or the end

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or even a watermark in the corner, 

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somewhere there must be an indication of who the video represents,

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so when people view it they'll know how and where to find you. 

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Videos are great to share on social networks,

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but like any other piece of promotional content,

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they should always lead back to your website

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for conversions. 

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In addition, if you publish on a site like YouTube

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or Vimeo, you'll be presented with a number of fields

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to add metadata for your video. 

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Provide complete information, including keywords

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and your website URL,

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as users may search for content like yours,

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and you want to ensure they'll find it. 

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One last thing, 

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if you're hoping for your video to go viral, 

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don't plan on it. 

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Viral videos cannot be engineered. 

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They're more like natural phenomena.

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You never know exactly when it'll occur,

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but when all the variables are just right

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it'll happen when you least expect it. 

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Instead, keep in mind the true goals

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behind marketing videos. 

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You want them to be seen by your target audience

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where there's an increased chance that people will take action

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and visit your site, connect with you, 

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perhaps even make a purchase. 

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Always keep a focus on your goals and strategy

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when considering the video channel of marketing. 

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Why create these videos?

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What is the expected return?

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Revenue? Awareness? Followers? Influence?

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Or, all of the above?

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As you create more videos, 

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monitor the results to see how effective they are.

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This will give you insight into what new videos to produce in the future

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and how to share them.