1 00:00:00,025 --> 00:00:04,927 [SOUND]. 2 00:00:04,927 --> 00:00:08,560 >> Now, we deliver all the assets in a guidelines document. 3 00:00:08,560 --> 00:00:12,380 Often, these are called brand style guide, but we try to stay away from style 4 00:00:12,380 --> 00:00:17,410 guide, as it may be too similar to CSS style guides or a fashion style guides. 5 00:00:17,410 --> 00:00:19,730 Try naming yours something similar to visual identity 6 00:00:19,730 --> 00:00:22,960 guidelines, or brand guidelines, or simply brand manual. 7 00:00:24,180 --> 00:00:26,330 Despite making something you're proud of, just know 8 00:00:26,330 --> 00:00:27,870 that it won't last any time at all 9 00:00:27,870 --> 00:00:31,750 if you don't help your client know how to live with it, and to grow with it. 10 00:00:31,750 --> 00:00:33,540 That's where the guidelines come in. 11 00:00:33,540 --> 00:00:36,320 The guideline document isn't meant to be a straightjacket, but 12 00:00:36,320 --> 00:00:40,570 rather a springboard to properly use and excel to brand elements. 13 00:00:40,570 --> 00:00:43,200 Guide your client through the document, don't just tell. 14 00:00:44,940 --> 00:00:46,380 It's also important to understand and 15 00:00:46,380 --> 00:00:49,250 communicate why the guidelines are being produced, 16 00:00:49,250 --> 00:00:53,170 who will be using the guidelines and what they will gain from using them. 17 00:00:53,170 --> 00:00:55,750 Be clear when delivering where it can be accessed in the 18 00:00:55,750 --> 00:01:00,740 future, whether via e-mail or housed online at a brand asset site. 19 00:01:00,740 --> 00:01:05,100 The best application for building a brand guidelines document is InDesign. 20 00:01:05,100 --> 00:01:09,460 With InDesign, you can create simple section dividers that can act as chapters. 21 00:01:09,460 --> 00:01:12,870 These sections will help navigate the entirety of the document. 22 00:01:12,870 --> 00:01:16,980 Use the Master Pages feature for setting up these chapter pages. 23 00:01:16,980 --> 00:01:19,430 Also include a table of contents page, with 24 00:01:19,430 --> 00:01:23,510 a numbering system to help find specific line-items faster. 25 00:01:23,510 --> 00:01:26,510 InDesign makes pagination and numbering a total breeze. 26 00:01:27,560 --> 00:01:29,770 Be as comprehensive as possible. 27 00:01:29,770 --> 00:01:32,130 Imagine getting all this for yourself. 28 00:01:32,130 --> 00:01:37,330 Leave no stone unturned and really let your client know you care and understand. 29 00:01:37,330 --> 00:01:40,630 The more bits and pieces you leave open for interpretation, the 30 00:01:40,630 --> 00:01:44,760 more your client has to find design solutions for those problems. 31 00:01:44,760 --> 00:01:46,370 You are the designer. 32 00:01:46,370 --> 00:01:49,600 Make those decisions and document them in the brand guidelines. 33 00:01:51,020 --> 00:01:53,580 And just keep in mind, no matter what, your work 34 00:01:53,580 --> 00:01:57,110 will be mistreated and defaced every once in a while. 35 00:01:57,110 --> 00:01:59,370 Sometimes there's nothing you can do. 36 00:01:59,370 --> 00:02:00,470 But that's rare. 37 00:02:00,470 --> 00:02:04,550 Finally, consolidate and prepare your final brand assets for your client. 38 00:02:04,550 --> 00:02:09,140 Save vector files as .eps, .svg, and Illustrator files. 39 00:02:09,140 --> 00:02:12,550 Feel free to also send along high res PNGs and JPGs. 40 00:02:12,550 --> 00:02:15,610 Save color palettes as .ase files, as well as 41 00:02:15,610 --> 00:02:18,690 simple squares in illustrator to open an eye drop. 42 00:02:18,690 --> 00:02:21,250 Don't include actual font files, that breaks 43 00:02:21,250 --> 00:02:23,850 the end user license agreement and is illegal. 44 00:02:23,850 --> 00:02:27,110 Instead, point them to where they can purchase their own copy and license.