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[MUSIC]

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Designing websites and apps requires a

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thorough understanding of technical
languages and tools.

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But, part of your mission as a designer or
developer,

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is understanding how and why people use
what you build.

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Since the beginning of the web, designers
have been trying to get

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people to click on their links, make
purchases, and basically do their bidding.

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In fact, this has been going on

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for thousands of years, just without the
websites.

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Designers across the ages have created
newspaper headlines,

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advertisements, product packaging,
commercials, and big bright signs.

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All in an effort to get people to do
something.

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But, as any designer knows, it takes more
than a

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big giant arrow to make people move in a
certain direction.

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Design can't do everything.

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There needs to be a perceived value
waiting ahead.

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Users must be confident that they'll find
it and be compelled to take that path.

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Communicating all of that can be tough
with limited space these days.

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You know, that limited space may be
squeezed into pixels on an iPhone.

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Well you might be thinking to yourself, I

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don't really wanna use psychology to alter
my designs.

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I don't wanna mislead people, or
manipulate people

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into doing something that they don't wanna
do.

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Well, as long as you are presenting honest
and helpful designs,

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you are using these techniques to provide
benefits for your users.

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Psychology is the study of the mind, and
especially, behavior.

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By understanding the connection between
psychology and design,

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as well as marketing and language, you can

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create designs, calls to action, even
pieces of

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text that are more usable, effective, and
compelling.

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So, not only should your users enjoys the
sites and apps that

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you create, they will use them in ways
that benefit everyone involved.