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[How to Run a Web Design Business with Paul Boag]

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[Marketing and Promotion, Deep Dive]

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[Paul Boag] Hi, my name is Paul Boag, and I'm going to talk to you today 

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about running a successful web design business,

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because I'll let you into a secret, knowing HTML and CSS

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is not enough to make you a successful web designer.

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You need to have those business skills, too.

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What gives me the right to teach you that?

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Well I guess it depends on your definition of what success is.

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On the surface the agency I run is nothing special.

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It's not really exceptional in the work that it puts out.

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It does normal work that anybody else does.

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We don't work for particularly big names like Coca-Cola or Nike,

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and we don't win lots of awards—mainly because we don't put ourselves in for them,

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but I think we are successful.

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My definition of success may be slightly different to a lot of people.

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For example, I don't believe success is the fact that we've been running for 12 years

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It's not that we turn over a million and a half dollars each year, 

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or that we have employees that range between about 13 people and 20—

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the number of members of staff don't really matter—

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or even the fact that I take home a very healthy salary.

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It's that we have come to a point where we can now pick and choose the work we do.

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Work comes to us, rather than us having to chase it,

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and, most importantly, we've built a lifestyle business.

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As the old adage says, "Don't live to work, but work to live."

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I will share with you the key things that have enabled me to achieve exactly that.

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I've broken down this video into six stages.

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First of all there's marketing and promotion. 

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How do you market and promote your business?

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Also, there's sales and pitching. When the leads come in how do you convert them?

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There's client services—how to keep those clients happy—

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and then there's growing you business,

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but, most importantly, there are lessons about building 

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a lifestyle business and actually getting work done in less time.