1 00:00:00,000 --> 00:00:04,931 [MUSIC] 2 00:00:04,931 --> 00:00:08,824 I've done a fair bit of marketing and a good amount of sales, but 3 00:00:08,824 --> 00:00:11,890 revenue isn't growing as fast as I'd like it to. 4 00:00:11,890 --> 00:00:14,030 I need to increase my marketing activities or 5 00:00:14,030 --> 00:00:17,715 hire a few more sales people, but I can't afford to do that right now. 6 00:00:17,715 --> 00:00:21,690 Oftentimes, you may find yourself in a scenario like this, 7 00:00:21,690 --> 00:00:24,440 where you are making money as a company and bringing in profit. 8 00:00:24,440 --> 00:00:27,380 But you know that you need to act quick and 9 00:00:27,380 --> 00:00:31,170 capture a larger share of the market before your competitors do. 10 00:00:31,170 --> 00:00:33,640 This is where external financing comes in. 11 00:00:33,640 --> 00:00:37,660 Taking money from outside sources can provide you with the extra cash you 12 00:00:37,660 --> 00:00:40,240 need to hire a larger workforce. 13 00:00:40,240 --> 00:00:42,490 Or provide a needed cash buffer so 14 00:00:42,490 --> 00:00:46,320 you can focus on activities that increase your customer base, while not having to 15 00:00:46,320 --> 00:00:49,390 worry too much about higher expenses eating into your bottom line. 16 00:00:50,430 --> 00:00:53,860 Getting external money can be overwhelming, however. 17 00:00:53,860 --> 00:00:56,510 You have a few different choices of how you can do it, 18 00:00:56,510 --> 00:01:00,540 and each one is substantially different from the other in terms of process, 19 00:01:00,540 --> 00:01:02,800 advantages and disadvantages. 20 00:01:02,800 --> 00:01:06,870 It is important to know which type of funding process best benefits your 21 00:01:06,870 --> 00:01:09,910 company, and how to go about obtaining it. 22 00:01:09,910 --> 00:01:13,590 We're going to cover debt financing, equity financing and 23 00:01:13,590 --> 00:01:15,310 a little bit of crowd funding. 24 00:01:15,310 --> 00:01:16,010 Let's get started.