1 00:00:00,000 --> 00:00:04,960 Build a Business Through Blogging with C.C. Chapman: Introduction to Blogging Deep Dive 2 00:00:04,960 --> 00:00:09,200 Hi. I'm C.C. Chapman, author of Content Rules and Amazing Things Will Happen. 3 00:00:09,330 --> 00:00:12,750 In this video series, we're going to cover an introduction to blogging. 4 00:00:13,170 --> 00:00:17,000 To start with though, you need to understand what content marketing is. 5 00:00:17,100 --> 00:00:21,370 Content marketing is anything that you create and share to tell your story. 6 00:00:21,900 --> 00:00:23,880 Everybody's got a story to tell. 7 00:00:23,880 --> 00:00:25,900 It doesn't matter if you're a designer or a developer 8 00:00:25,900 --> 00:00:28,670 or the guy who runs the pizza shop down on the corner. 9 00:00:28,670 --> 00:00:30,670 All of you have a story to tell 10 00:00:30,670 --> 00:00:33,470 and you're going to use content marketing to tell it to the world. 11 00:00:34,100 --> 00:00:36,490 Content marketing is more important than ever. 12 00:00:36,490 --> 00:00:39,420 Because search engines are how people find you. 13 00:00:39,420 --> 00:00:43,570 What you create, what you share, what's engaging enough to get somebody's attention 14 00:00:43,570 --> 00:00:45,870 is how people are going to come and find you. 15 00:00:46,100 --> 00:00:49,060 Think about the last time you found out something new about somebody. 16 00:00:49,060 --> 00:00:52,820 Maybe you were on Facebook, maybe you were typing a question into Google. 17 00:00:52,820 --> 00:00:55,540 Whatever it is, they came and they found you. 18 00:00:55,540 --> 00:01:00,220 By having a blog where you're creating the content, people are going to find you. 19 00:01:00,220 --> 00:01:02,670 They're going to come to you for business. They're going to come to you for advice. 20 00:01:02,670 --> 00:01:06,720 They're going to keep coming back as long as you keep creating new content. 21 00:01:06,720 --> 00:01:09,720 That's what we're going to talk about in this video series.