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Build a Business Through Blogging with C.C. Chapman:  Introduction to Blogging Deep Dive

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Hi.  I'm C.C. Chapman, author of Content Rules and Amazing Things Will Happen.

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In this video series, we're going to cover an introduction to blogging.

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To start with though, you need to understand what content marketing is.

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Content marketing is anything that you create and share to tell your story.

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Everybody's got a story to tell.

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It doesn't matter if you're a designer or a developer 

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or the guy who runs the pizza shop down on the corner.

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All of you have a story to tell

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and you're going to use content marketing to tell it to the world.

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Content marketing is more important than ever.

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Because search engines are how people find you.

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What you create, what you share, what's engaging enough to get somebody's attention

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is how people are going to come and find you.

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Think about the last time you found out something new about somebody.

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Maybe you were on Facebook, maybe you were typing a question into Google.

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Whatever it is, they came and they found you.

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By having a blog where you're creating the content, people are going to find you.

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They're going to come to you for business.  They're going to come to you for advice.

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They're going to keep coming back as long as you keep creating new content.

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That's what we're going to talk about in this video series.