1 00:00:00,000 --> 00:00:03,980 So no matter who your audience is or what you're going to focus your blog on, 2 00:00:03,980 --> 00:00:05,380 you need to have images. 3 00:00:06,110 --> 00:00:08,914 Images power the web. We're humans. 4 00:00:08,973 --> 00:00:10,980 We see things before we read them. 5 00:00:10,990 --> 00:00:13,980 We click on things when an image gets our attention. 6 00:00:14,410 --> 00:00:18,120 And it doesn't matter if you're focusing on writing, video, photography, whatever it is. 7 00:00:18,700 --> 00:00:20,860 You have to have images in your post. 8 00:00:20,860 --> 00:00:25,130 Now, how are you going to find those images? Are you taking them yourselves? 9 00:00:25,130 --> 00:00:27,395 Are there creative common searches you're going to do? 10 00:00:28,190 --> 00:00:30,710 It's really up to you in what you want to focus on. 11 00:00:30,710 --> 00:00:33,850 Whenever possible, it's easier to create the images yourselves. 12 00:00:33,850 --> 00:00:36,660 Take screen captures of the code you're writing 13 00:00:36,660 --> 00:00:40,060 or do a screencast walk into the design of a site you just did. 14 00:00:40,830 --> 00:00:44,980 It's really up to you. But if you create it, it's going to get a lot easier. 15 00:00:44,980 --> 00:00:47,260 It's going to have that personal feel, and plus, 16 00:00:47,260 --> 00:00:50,510 when they know that you're creating the images that go with your post, 17 00:00:50,510 --> 00:00:54,780 it adds a certain authenticity to the post and to the content you're creating. 18 00:00:56,450 --> 00:00:59,990 And again, keep in mind that every post you write, 19 00:00:59,990 --> 00:01:02,600 no matter what it is, should have an image attached. 20 00:01:02,600 --> 00:01:05,069 And the reason for that is that you hope 21 00:01:05,069 --> 00:01:08,140 when people come and consume that content, they're going to share it, 22 00:01:08,770 --> 00:01:12,170 and every social network out there is going to pull an image and share. 23 00:01:13,070 --> 00:01:15,650 If you have an image in the post, usually that is the one that would go. 24 00:01:15,650 --> 00:01:19,140 Otherwise, it's going to scroll your site looking for another image, 25 00:01:19,260 --> 00:01:23,090 and you don't know what that will be so think about that ahead of time. 26 00:01:23,510 --> 00:01:27,250 Also, want to get a little adventuresome? Break out a little bit. 27 00:01:27,500 --> 00:01:30,480 Maybe share photos that are going with your post on other networks. 28 00:01:30,480 --> 00:01:33,100 Instagram is getting a huge boost lately. 29 00:01:33,180 --> 00:01:36,900 Think. Is there a way that you can create content and push it out on that channel 30 00:01:36,900 --> 00:01:39,810 that might be unique and different and thus get you more readership. 31 00:01:40,540 --> 00:01:43,750 Also, one final thing, by having images in your post, 32 00:01:43,750 --> 00:01:47,810 it helps drive people to your website through good old fashioned SCO. 33 00:01:48,140 --> 00:01:50,384 People are going to go out to Google or Beam or whatever search engines 34 00:01:50,384 --> 00:01:52,386 they want to use and search for things. 35 00:01:52,386 --> 00:01:55,530 If the images you've put in your posts are tagged appropriately, 36 00:01:55,530 --> 00:01:59,850 have descriptions to them, it will help in your search results. 37 00:02:00,060 --> 00:02:02,320 People will think about that very often as well as little things 38 00:02:02,320 --> 00:02:04,590 that can bring your blog above the others.