1 00:00:00,130 --> 00:00:02,300 So just like when we were kids and we got 2 00:00:02,300 --> 00:00:05,080 on a bike for the first time, we had training wheels. 3 00:00:05,080 --> 00:00:06,320 So there's some training wheels I want 4 00:00:06,320 --> 00:00:09,280 to give you for content creation and blogging. 5 00:00:09,280 --> 00:00:12,090 My hope, is that you will outgrow these as quickly 6 00:00:12,090 --> 00:00:14,720 as possible, but I want to get you started with them. 7 00:00:16,080 --> 00:00:18,300 So, as you're looking for things to create, things 8 00:00:18,300 --> 00:00:20,410 that you can keep in mind for your blog post. 9 00:00:20,410 --> 00:00:24,820 First and foremost are lists. Everybody loves lists. 10 00:00:24,820 --> 00:00:25,260 The top 11 00:00:25,260 --> 00:00:30,130 ten ways to whatever. The five best ways to do this. 12 00:00:30,130 --> 00:00:32,810 People love that sort of content. 13 00:00:32,810 --> 00:00:36,310 So you can always start there if you're stuck with something to do. 14 00:00:36,310 --> 00:00:40,840 Another great tactic is something David Meerman Scott calls news jacking. 15 00:00:40,840 --> 00:00:42,680 When you get up in the morning, is there any 16 00:00:42,680 --> 00:00:46,300 topic that you saw that you could write a post about. 17 00:00:46,300 --> 00:00:49,030 Something that's current events, something that's pop culture, 18 00:00:49,030 --> 00:00:50,460 something that's going on that people are gonna 19 00:00:50,460 --> 00:00:52,900 be talking about online today. 20 00:00:52,900 --> 00:00:56,800 Is there a way that you can news jack that and write a post about it? 21 00:00:56,800 --> 00:00:59,770 Just keep in mind, be good. 22 00:00:59,770 --> 00:01:02,850 I've seen people news jack topics that were, should never have been touched 23 00:01:02,850 --> 00:01:06,940 before, so just think of things that are relevant to you and your audience. 24 00:01:08,320 --> 00:01:10,300 A final bit of training wheels that always works 25 00:01:10,300 --> 00:01:13,450 is to link to other people who have audiences. 26 00:01:13,450 --> 00:01:16,170 They call this link-baiting when it's done inappropriately, 27 00:01:16,170 --> 00:01:18,760 but it can be used in a very effective manner. 28 00:01:18,760 --> 00:01:22,590 Did you read something from somebody that you didn't agree with, or maybe you were 29 00:01:22,590 --> 00:01:26,900 so touched by a piece of content by somebody else that you wanna share it? 30 00:01:26,900 --> 00:01:29,620 Just make sure when you do this that you link back to 31 00:01:29,620 --> 00:01:33,650 the person, use the person's name, link to the original post, always. 32 00:01:33,650 --> 00:01:35,780 Do not copy the post. 33 00:01:35,780 --> 00:01:38,860 But sharing your opinion about that person and linking to them, 34 00:01:38,860 --> 00:01:41,370 more often than not, especially if they have a large audience, 35 00:01:41,370 --> 00:01:43,350 is gonna get their attention. 36 00:01:43,350 --> 00:01:45,960 Why this works is, perhaps they then tweet it out. 37 00:01:45,960 --> 00:01:49,040 Perhaps they share it on Facebook and say, hey, look at 38 00:01:49,040 --> 00:01:50,990 this person over here, what they had to say about me. 39 00:01:50,990 --> 00:01:53,390 It only works a couple of times. 40 00:01:53,390 --> 00:01:55,700 If that's all you're doing is using these training wheels for 41 00:01:55,700 --> 00:01:59,360 your content, people are gonna get sick of it very, very quickly. 42 00:01:59,360 --> 00:02:02,540 But they're great ways to get you going when you're starting out or 43 00:02:02,540 --> 00:02:05,962 on those days when you are just not inspired enough to create something new. 44 00:02:07,040 --> 00:02:07,280 All 45 00:02:07,280 --> 00:02:12,540 I ask is please, use them only as long as you need and then get off them.