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Now, we're going to talk about editorial calendars.

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One of the topics that we cover in content rules  

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is that you need to embrace that you are a publisher.

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Just like any good publisher out there, whether it's a magazine or a blog,

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they keep a calendar of what content they're going to create.

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The advantage of this is that it keeps you on track, and it pushes you.

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You create expectations.

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You plan out the content you're going to create over the next month,

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the next 2 months, 3 months, 4 months, whatever works for you.

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There is no great solution out there yet that has been created to make this easier.

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A simple Excel spreadsheet will do it for you. 

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Figure out over the course of the next few weeks what it is you're going to create.

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May be once a month you're going to create something

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bigger than a typical blog post.

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May be an e-book, may be a webinar, or screencast, something bigger.

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Whatever it is, figure it out for you. 

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It'll give you a track to plan out all the content in the upcoming days and weeks

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and give you something to expect and allow you to prepare ahead of time.

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Now, there are also some disadvantages to using editorial calendar.

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People put them as constraints on themselves.

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They think, "Oh my God! If I don't write that blog post

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that I have scheduled, what's going to happen."

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Never forget, the editorial calendar is made for you to keep you on track.

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The public never sees them, so no one else is ever going to know.

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They're great to get your clients on board

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to get them to know the expectations of what's coming

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as great the focus you but don't make them so rigid that you feel turned off by them.

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They're great tool, and it's up to you to figure out how to use them best.