1 00:00:00,000 --> 00:00:02,940 Now, we're going to talk about editorial calendars. 2 00:00:02,940 --> 00:00:04,990 One of the topics that we cover in content rules 3 00:00:04,990 --> 00:00:07,850 is that you need to embrace that you are a publisher. 4 00:00:09,210 --> 00:00:13,188 Just like any good publisher out there, whether it's a magazine or a blog, 5 00:00:13,191 --> 00:00:16,610 they keep a calendar of what content they're going to create. 6 00:00:16,830 --> 00:00:20,320 The advantage of this is that it keeps you on track, and it pushes you. 7 00:00:20,500 --> 00:00:22,320 You create expectations. 8 00:00:22,320 --> 00:00:26,143 You plan out the content you're going to create over the next month, 9 00:00:26,143 --> 00:00:29,250 the next 2 months, 3 months, 4 months, whatever works for you. 10 00:00:30,254 --> 00:00:34,177 There is no great solution out there yet that has been created to make this easier. 11 00:00:34,180 --> 00:00:36,240 A simple Excel spreadsheet will do it for you. 12 00:00:37,180 --> 00:00:41,240 Figure out over the course of the next few weeks what it is you're going to create. 13 00:00:41,580 --> 00:00:43,350 May be once a month you're going to create something 14 00:00:43,350 --> 00:00:45,210 bigger than a typical blog post. 15 00:00:45,350 --> 00:00:49,790 May be an e-book, may be a webinar, or screencast, something bigger. 16 00:00:50,180 --> 00:00:52,110 Whatever it is, figure it out for you. 17 00:00:52,140 --> 00:00:56,330 It'll give you a track to plan out all the content in the upcoming days and weeks 18 00:00:56,800 --> 00:00:59,580 and give you something to expect and allow you to prepare ahead of time. 19 00:01:00,250 --> 00:01:04,040 Now, there are also some disadvantages to using editorial calendar. 20 00:01:04,040 --> 00:01:06,340 People put them as constraints on themselves. 21 00:01:06,340 --> 00:01:09,090 They think, "Oh my God! If I don't write that blog post 22 00:01:09,090 --> 00:01:11,180 that I have scheduled, what's going to happen." 23 00:01:12,140 --> 00:01:16,068 Never forget, the editorial calendar is made for you to keep you on track. 24 00:01:16,820 --> 00:01:19,250 The public never sees them, so no one else is ever going to know. 25 00:01:20,460 --> 00:01:22,600 They're great to get your clients on board 26 00:01:22,600 --> 00:01:24,720 to get them to know the expectations of what's coming 27 00:01:25,130 --> 00:01:32,170 as great the focus you but don't make them so rigid that you feel turned off by them. 28 00:01:32,510 --> 00:01:37,470 They're great tool, and it's up to you to figure out how to use them best.