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Now that we've talked about the content you're going to create and put on your blog,

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let's talk about something else that I know you're all interested in.

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And that's making money with your blog.

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If you're going to get paid, you have to find business.

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And the first thing I want to tell you to do is to start listening.

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Listening is crucial to finding new business.

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Setting up searches in Google and Twitter that get notified to you via e-mail 

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or through your RSS reader are critical.

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Set it upon those skills that you're looking for, the type of work you're looking for,

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competitors, companies—whatever is appropriate for your business—

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set up those searches so that you're paying attention 

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and listening to them when they happen.

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And then, when you do hear something and when you see something that's appropriate,

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react, respond, answer the question.

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People love that.

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So another one of the rules in our book—content rules—

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is to share or solve and don't shill.

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By being a good neighbor online, people are going to come to you 

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for business and for subscriptions.

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They're going to come to you on a regular basis to consume the content that you've created.

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Think about what people type into a search engine. 

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They're typing a question. You can be that answer.

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As you're thinking about of content you're going to create,

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think about the questions that the people you want to hire you are going to be asking.

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Create content that answers those questions and that poses those questions even

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because that's going to show up really great in search engines.

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Earlier, we were talking about promoting yourself.

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And I was saying how that can be difficult for a lot of people.

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If you're being a good neighbor and you're creating content that helps others,

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it makes the promotion even easier.

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People love to share stuff that is helpful.

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And when you're helping somebody and you share that out there 

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and promote it and say, "Hey, I wrote this top 10 list of ways to do something,"

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people will love that.

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It gets a lot of attention and shares over and over again.

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So share or solve. Don't shill. It will help you get new business. I promise.