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This is a course about blogging. About writing from your computer.

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And now, I'm going to tell you to get off it, to get outside, and to meet other people.

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It is one of the crucial parts about getting new business.

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We all hear about networking. Building your network.

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And this isn't just about LinkedIn while that's important.

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I want you to start thinking about relationships. 

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When you go out to that event and when you go out to that social gathering,

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you want to meet as many people as possible

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but don't just go out there and start, you know, throwing your business card around.

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Actually make relationships with the people. Talk to them. Listen to them.

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Hear what they have to say. You're going to go a long way if you listen to them.

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Because they're going to remember you were that guy or girl who listened to them

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rather than saying, "Hey, look at me! I'm doing all these great stuff."

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I also would like to talk about the fact of thinking about

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the different types of events you can go to.

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Different? I call them beer and coffee events.

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A coffee event is somewhere where you go maybe one on one.

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You call up someone and say, "Hey, can we grab coffee?"

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There's no set agenda. You're just building those relationships.

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Maybe it's a followup to just someone you met at a bigger event.

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The beer events as I'd like to call them are larger social gatherings.

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It's not really intimate. There's a lot of people. It's usually louder and more going on.

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It's harder to actually network close with somebody.

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But you're going to meet a lot of different people and it's good to get out there

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and hand that business card out and meet different people.

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So the critical thing is, while technology enables us to connect with people around the world

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from our computers, you must get away from the computer

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and actually meet people face to face.

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I always joked about how handshakes and hugs will trump shares and likes.

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Keep that in mind. You're going to build this audience who are going to read your blog.

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But the more you can meet these people face to face,

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the better success you're going to have by getting business from your blog.

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Get off the computer. Meet those people.