1 00:00:00,000 --> 00:00:03,160 This is a course about blogging. About writing from your computer. 2 00:00:03,160 --> 00:00:07,560 And now, I'm going to tell you to get off it, to get outside, and to meet other people. 3 00:00:07,560 --> 00:00:10,530 It is one of the crucial parts about getting new business. 4 00:00:10,530 --> 00:00:13,980 We all hear about networking. Building your network. 5 00:00:13,980 --> 00:00:16,570 And this isn't just about LinkedIn while that's important. 6 00:00:16,570 --> 00:00:19,230 I want you to start thinking about relationships. 7 00:00:19,230 --> 00:00:23,000 When you go out to that event and when you go out to that social gathering, 8 00:00:23,000 --> 00:00:25,300 you want to meet as many people as possible 9 00:00:25,300 --> 00:00:28,390 but don't just go out there and start, you know, throwing your business card around. 10 00:00:28,390 --> 00:00:33,190 Actually make relationships with the people. Talk to them. Listen to them. 11 00:00:33,190 --> 00:00:36,690 Hear what they have to say. You're going to go a long way if you listen to them. 12 00:00:36,690 --> 00:00:39,240 Because they're going to remember you were that guy or girl who listened to them 13 00:00:39,240 --> 00:00:41,630 rather than saying, "Hey, look at me! I'm doing all these great stuff." 14 00:00:41,630 --> 00:00:44,650 I also would like to talk about the fact of thinking about 15 00:00:44,650 --> 00:00:46,880 the different types of events you can go to. 16 00:00:46,880 --> 00:00:49,330 Different? I call them beer and coffee events. 17 00:00:49,330 --> 00:00:51,970 A coffee event is somewhere where you go maybe one on one. 18 00:00:51,970 --> 00:00:54,590 You call up someone and say, "Hey, can we grab coffee?" 19 00:00:54,590 --> 00:00:57,660 There's no set agenda. You're just building those relationships. 20 00:00:57,660 --> 00:01:00,560 Maybe it's a followup to just someone you met at a bigger event. 21 00:01:00,560 --> 00:01:04,010 The beer events as I'd like to call them are larger social gatherings. 22 00:01:04,010 --> 00:01:08,080 It's not really intimate. There's a lot of people. It's usually louder and more going on. 23 00:01:08,080 --> 00:01:11,000 It's harder to actually network close with somebody. 24 00:01:11,000 --> 00:01:13,830 But you're going to meet a lot of different people and it's good to get out there 25 00:01:13,830 --> 00:01:16,420 and hand that business card out and meet different people. 26 00:01:16,420 --> 00:01:21,280 So the critical thing is, while technology enables us to connect with people around the world 27 00:01:21,280 --> 00:01:24,690 from our computers, you must get away from the computer 28 00:01:24,690 --> 00:01:27,030 and actually meet people face to face. 29 00:01:27,030 --> 00:01:31,330 I always joked about how handshakes and hugs will trump shares and likes. 30 00:01:31,330 --> 00:01:35,550 Keep that in mind. You're going to build this audience who are going to read your blog. 31 00:01:35,550 --> 00:01:38,130 But the more you can meet these people face to face, 32 00:01:38,130 --> 00:01:42,420 the better success you're going to have by getting business from your blog. 33 00:01:42,420 --> 00:01:45,290 Get off the computer. Meet those people.