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In this video we'll take a look at
contrast and balance and

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why it's so important to us to understand
in the world of design.

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In design we comparing two or more objects

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by their appearance, we refer to this as
contrast.

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There are many different ways to compare
the elements or objects.

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We can do this through shape, quantity,
direction, position, and space.

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The higher the contrast, the most
importance you

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can apply to a specific element or
elements.

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When designing websites we use contrast to
make things stand out.

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An example of this might be a Call to
Action button.

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We can use space around the object, such
as white space,

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and color, to contrast that specific
element to make it stand out.

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Perfect.

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So we understand what contrast is, and how

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to apply contrast to objects in a
composition.

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Let's take a look at applying techniques
to achieve balance.

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In design, balance is known as the

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equal distribution of weight within a
composition.

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Because we live in a world of gravity, we
automatically wanna

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make things weigh the same, to put our
minds at ease.

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So we can use things like shape, size,
color, and texture to see how heavy

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or light the overall composition feels to
achieve overall balance.

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Again, we automatically wanna make things
weigh the same.

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It makes us feel comfortable.

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We can also use symmetry to achieve
balance.

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This is when a layout appears mirrored.

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This is known as symmetrical balance.

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A type of symmetrical balance known as
radial

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balance, is also very effective when
achieving overall balance.

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This is when there are organized repeating
patterns within a composition.

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Now, I will tell you this.

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Becoming a master at achieving perfect
balance, within a composition,

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takes a lot of work, and a lot of
dedication.

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Whenever you hear a designer saying, I
need

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to play around with this design a little

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bit more, means he or she is trying

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to figure out the perfect balance within
that composition.

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Now that we understand contrast and
balance, let's take a quick quiz.