1 00:00:00,530 --> 00:00:04,380 In this video we'll take a look at contrast and balance and 2 00:00:04,380 --> 00:00:08,450 why it's so important to us to understand in the world of design. 3 00:00:11,330 --> 00:00:13,890 In design we comparing two or more objects 4 00:00:13,890 --> 00:00:17,819 by their appearance, we refer to this as contrast. 5 00:00:18,990 --> 00:00:23,310 There are many different ways to compare the elements or objects. 6 00:00:23,310 --> 00:00:31,100 We can do this through shape, quantity, direction, position, and space. 7 00:00:31,100 --> 00:00:34,080 The higher the contrast, the most importance you 8 00:00:34,080 --> 00:00:37,570 can apply to a specific element or elements. 9 00:00:38,660 --> 00:00:43,170 When designing websites we use contrast to make things stand out. 10 00:00:43,170 --> 00:00:46,900 An example of this might be a Call to Action button. 11 00:00:46,900 --> 00:00:52,090 We can use space around the object, such as white space, 12 00:00:52,090 --> 00:00:57,590 and color, to contrast that specific element to make it stand out. 13 00:00:57,590 --> 00:00:58,360 Perfect. 14 00:00:58,360 --> 00:01:00,580 So we understand what contrast is, and how 15 00:01:00,580 --> 00:01:04,870 to apply contrast to objects in a composition. 16 00:01:04,870 --> 00:01:09,160 Let's take a look at applying techniques to achieve balance. 17 00:01:09,160 --> 00:01:11,710 In design, balance is known as the 18 00:01:11,710 --> 00:01:15,030 equal distribution of weight within a composition. 19 00:01:16,080 --> 00:01:19,920 Because we live in a world of gravity, we automatically wanna 20 00:01:19,920 --> 00:01:23,180 make things weigh the same, to put our minds at ease. 21 00:01:24,370 --> 00:01:30,090 So we can use things like shape, size, color, and texture to see how heavy 22 00:01:30,090 --> 00:01:35,860 or light the overall composition feels to achieve overall balance. 23 00:01:35,860 --> 00:01:39,570 Again, we automatically wanna make things weigh the same. 24 00:01:39,570 --> 00:01:40,930 It makes us feel comfortable. 25 00:01:42,110 --> 00:01:45,400 We can also use symmetry to achieve balance. 26 00:01:45,400 --> 00:01:48,140 This is when a layout appears mirrored. 27 00:01:48,140 --> 00:01:50,140 This is known as symmetrical balance. 28 00:01:51,170 --> 00:01:53,920 A type of symmetrical balance known as radial 29 00:01:53,920 --> 00:01:59,160 balance, is also very effective when achieving overall balance. 30 00:01:59,160 --> 00:02:03,890 This is when there are organized repeating patterns within a composition. 31 00:02:04,970 --> 00:02:07,100 Now, I will tell you this. 32 00:02:07,100 --> 00:02:11,460 Becoming a master at achieving perfect balance, within a composition, 33 00:02:11,460 --> 00:02:14,870 takes a lot of work, and a lot of dedication. 34 00:02:14,870 --> 00:02:17,230 Whenever you hear a designer saying, I need 35 00:02:17,230 --> 00:02:18,650 to play around with this design a little 36 00:02:18,650 --> 00:02:21,100 bit more, means he or she is trying 37 00:02:21,100 --> 00:02:25,730 to figure out the perfect balance within that composition. 38 00:02:25,730 --> 00:02:28,950 Now that we understand contrast and balance, let's take a quick quiz.