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[MUSIC] Being a great designer means
you're able to solve great problems.

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In more cases than one, a client will
present you with a problem.

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And your job is to solve that problem
using your tools.

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If you're a Web designer, the tools might
be the elements and principles of art.

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And a graphics application like Photoshop
or Illustrator.

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All problems need their own specific
solutions.

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We simply can't use a generic solution for
everything.

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However, we can approach every project
with the same step by step process.

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Before we take a look at that process,
let's

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first understand why we think the way we
do.

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What I'm about to go over has a lot to do
with psychology.

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However, it plays a very valid role

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in visual communication and the design
process.

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When I say the word psychology, I'm simply
referring

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to an explanation of why we do what we do.

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Or why we think the way we think.

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In psychology, we have a term called
Cognition, or more specifically, Cognitive

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Thinking, which basically means our mental
process or the order we think.

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Cognition is always active, it never
stops.

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Even if our subconscious, it's continuous.

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Problem solving is a form of cognition.

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Please take note that there are many
different

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ways to solve problems using different
techniques and principles.

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The process I'm gonna share with you is
one

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that I've put together over years of
designing and creating.

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I've broken the process down into the four
P's, the four P's of problem solving.

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The first step is Prep, for preparation.

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This is where we understand and diagnose
the problem.

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Our next step is Plan.

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This is when we organize everything before
acting, which

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brings us to our third step Perform or
Performance.

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We simply put the plan into action.

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Then out final step is Perfect.

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This is when we check to see if our end
goal has fulfilled the problem.

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If not, we can go back, review, and rework
the solution.

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So again, the four P's of problem solving
are Prep, Plan, Perform and Perfect.

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For the remainder of this stage, we're
gonna

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walk through the problem solving process
in detail.

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But before we do that, let's take a quick
quiz.