1 00:00:00,000 --> 00:00:05,110 [Mat Helme] The second step of the problem solving process for a designer is planning. 2 00:00:05,470 --> 00:00:09,640 We know what the problem is and what the diagnosis is. 3 00:00:10,020 --> 00:00:13,210 We now just need the plan for a solution. 4 00:00:14,100 --> 00:00:20,020 In the planning phase, the designer simply lists what they need to do to carry out a great solution. 5 00:00:20,520 --> 00:00:24,540 The planning process is nothing more than an educated guess. 6 00:00:24,760 --> 00:00:27,950 Let's take a look at how this plays out in our story. 7 00:00:28,410 --> 00:00:32,590 Jack knows what the problems are and he's diagnosed them. 8 00:00:32,950 --> 00:00:38,070 Now, he needs to put together an educated guess about how to solve the problems. 9 00:00:38,730 --> 00:00:43,500 In the design world, documenting an educated guess is known as writing a proposal. 10 00:00:43,940 --> 00:00:48,090 A proposal is what Jack is going to present to Peter, the client. 11 00:00:48,220 --> 00:00:51,710 Jack's list of diagnosed problems includes— 12 00:00:51,910 --> 00:00:54,900 One, make the bakery more visible. 13 00:00:55,480 --> 00:00:57,680 Two, develop a brand identity. 14 00:00:58,140 --> 00:01:03,800 And three, convey the bakery visually through print and digital mediums. 15 00:01:04,599 --> 00:01:10,980 Then, under that, he lists all the possible ideas he feels would solve the problems above. 16 00:01:11,690 --> 00:01:17,880 One, make the bakery more visible with new signage and main attraction—maybe a sign spinner. 17 00:01:18,540 --> 00:01:25,070 Two, develop a brand identity through a logo, color palette, type, and maybe a mascot. 18 00:01:25,650 --> 00:01:29,860 Three, convey the bakery visually through print and digital mediums, 19 00:01:29,860 --> 00:01:36,420 perhaps with menus, takeaways, packaging, signage, and a website that includes online ordering. 20 00:01:37,490 --> 00:01:43,170 Jack puts his list into a proposal format, which he is now ready to deliver to Peter. 21 00:01:43,590 --> 00:01:48,230 He talks over the details, gives Peter a deadline and the quote. 22 00:01:48,470 --> 00:01:50,520 Peter agrees with a bit of worry. 23 00:01:51,040 --> 00:01:57,110 Jack assures him of his talents and is now ready to move onto the next step—performing. 24 00:01:57,950 --> 00:02:02,040 Before moving on to our next step, let's take a quick quiz.