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[Mat Helme] The second step of the problem solving process for a designer is planning.

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We know what the problem is and what the diagnosis is.

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We now just need the plan for a solution.

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In the planning phase, the designer simply lists what they need to do to carry out a great solution.

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The planning process is nothing more than an educated guess.

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Let's take a look at how this plays out in our story.

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Jack knows what the problems are and he's diagnosed them.

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Now, he needs to put together an educated guess about how to solve the problems.

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In the design world, documenting an educated guess is known as writing a proposal.

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A proposal is what Jack is going to present to Peter, the client.

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Jack's list of diagnosed problems includes—

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One, make the bakery more visible.

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Two, develop a brand identity.

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And three, convey the bakery visually through print and digital mediums.

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Then, under that, he lists all the possible ideas he feels would solve the problems above.

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One, make the bakery more visible with new signage and main attraction—maybe a sign spinner.

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Two, develop a brand identity through a logo, color palette, type, and maybe a mascot.

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Three, convey the bakery visually through print and digital mediums,

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perhaps with menus, takeaways, packaging, signage, and a website that includes online ordering.

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Jack puts his list into a proposal format, which he is now ready to deliver to Peter.

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He talks over the details, gives Peter a deadline and the quote.

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Peter agrees with a bit of worry.

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Jack assures him of his talents and is now ready to move onto the next step—performing.

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Before moving on to our next step, let's take a quick quiz.