1 00:00:00,340 --> 00:00:05,590 We are on to our third step in the problem solving process, performing. 2 00:00:05,590 --> 00:00:10,160 This is where we can put our design skills we learned to the test. 3 00:00:10,160 --> 00:00:12,490 We use the design elements and principles of 4 00:00:12,490 --> 00:00:16,840 design to perform solutions for the problems at hand. 5 00:00:16,840 --> 00:00:20,160 In this particular case, Jack will start the design 6 00:00:20,160 --> 00:00:25,080 process and start to form a solution for Peter's Pies. 7 00:00:25,080 --> 00:00:28,240 Let's take a look at the steps to success. 8 00:00:29,660 --> 00:00:32,430 Jack's process varies from project to project. 9 00:00:32,430 --> 00:00:37,050 However, he has the same approach when he's in the performance stage. 10 00:00:37,050 --> 00:00:39,830 Jack works quickly and is focused, with all 11 00:00:39,830 --> 00:00:42,820 of his attention dialed in on solving a problem. 12 00:00:42,820 --> 00:00:45,990 He likes to put the project into action and perform. 13 00:00:45,990 --> 00:00:48,910 Carrying out this step didn't always come easy 14 00:00:48,910 --> 00:00:51,970 to Jack, or any designer for that matter. 15 00:00:51,970 --> 00:00:57,240 There are always things that hold us back, especially when it comes to this step. 16 00:00:57,240 --> 00:00:59,550 The perform step is the most difficult 17 00:00:59,550 --> 00:01:02,660 and stressful but always is the most rewarding. 18 00:01:03,690 --> 00:01:07,420 Here are a couple of suggestions to help you through this step. 19 00:01:07,420 --> 00:01:10,900 First, you must be passionate about the project. 20 00:01:10,900 --> 00:01:14,750 Second, break the project down into steps. 21 00:01:14,750 --> 00:01:18,940 Third, positivity is the key to making progress. 22 00:01:20,190 --> 00:01:23,260 Fourth, there must be a purpose. 23 00:01:23,260 --> 00:01:26,500 Without a purpose, there's not solution. 24 00:01:26,500 --> 00:01:29,008 Fifth, get rid of complications. 25 00:01:29,008 --> 00:01:33,250 As Dieter Rams said, less is more. 26 00:01:33,250 --> 00:01:36,800 Six, always go with your gut feeling. 27 00:01:36,800 --> 00:01:39,770 If it doesn't feel right, don't do it. 28 00:01:39,770 --> 00:01:43,020 And seventh, be confident about your work. 29 00:01:43,020 --> 00:01:46,190 Own it, you made it, stand behind it. 30 00:01:46,190 --> 00:01:49,225 This is how Jack executes his design performance. 31 00:01:49,225 --> 00:01:52,590 [MUSIC] First comes inspiration. 32 00:01:52,590 --> 00:01:56,190 Second, he researches the competition. 33 00:01:56,190 --> 00:01:59,930 Third, he designs a style guide for Peter's Pies. 34 00:01:59,930 --> 00:02:04,240 Fourth, Jack designs all the mediums using the assets from the 35 00:02:04,240 --> 00:02:09,800 style guide, and these mediums here are the signage, website, and packaging. 36 00:02:09,800 --> 00:02:16,110 Finally he gets quotes on everything and organizes it for Peter to look over. 37 00:02:16,110 --> 00:02:19,700 Jack then shows all of his work that he's done for Peter. 38 00:02:19,700 --> 00:02:24,310 While Peter's surprised at the cost, Jack emphasizes the importance of 39 00:02:24,310 --> 00:02:29,360 design and the value that quality work brings to his business. 40 00:02:29,360 --> 00:02:30,830 Peter couldn't agree more. 41 00:02:31,940 --> 00:02:35,400 Jack sends everything to print and finishes building 42 00:02:35,400 --> 00:02:39,680 everything out for the website, which he then launches. 43 00:02:39,680 --> 00:02:41,610 The performance part of the problem solving 44 00:02:41,610 --> 00:02:44,570 process can be quite stressful and tedious. 45 00:02:44,570 --> 00:02:47,605 However, it's the most rewarding part of all. 46 00:02:47,605 --> 00:02:51,920 [MUSIC] Now that we understand the performance stage, let's take 47 00:02:51,920 --> 00:02:56,140 a look at the final stage in the problem solving process. 48 00:02:56,140 --> 00:02:58,490 But before we do that, let's take a quick quiz.