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We are on to our third step in the problem
solving process, performing.

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This is where we can put our design skills
we learned to the test.

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We use the design elements and principles
of

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design to perform solutions for the
problems at hand.

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In this particular case, Jack will start
the design

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process and start to form a solution for
Peter's Pies.

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Let's take a look at the steps to success.

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Jack's process varies from project to
project.

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However, he has the same approach when
he's in the performance stage.

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Jack works quickly and is focused, with
all

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of his attention dialed in on solving a
problem.

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He likes to put the project into action
and perform.

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Carrying out this step didn't always come
easy

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to Jack, or any designer for that matter.

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There are always things that hold us back,
especially when it comes to this step.

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The perform step is the most difficult

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and stressful but always is the most
rewarding.

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Here are a couple of suggestions to help
you through this step.

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First, you must be passionate about the
project.

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Second, break the project down into steps.

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Third, positivity is the key to making
progress.

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Fourth, there must be a purpose.

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Without a purpose, there's not solution.

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Fifth, get rid of complications.

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As Dieter Rams said, less is more.

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Six, always go with your gut feeling.

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If it doesn't feel right, don't do it.

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And seventh, be confident about your work.

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Own it, you made it, stand behind it.

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This is how Jack executes his design
performance.

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[MUSIC] First comes inspiration.

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Second, he researches the competition.

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Third, he designs a style guide for
Peter's Pies.

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Fourth, Jack designs all the mediums using
the assets from the

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style guide, and these mediums here are
the signage, website, and packaging.

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Finally he gets quotes on everything and
organizes it for Peter to look over.

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Jack then shows all of his work that he's
done for Peter.

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While Peter's surprised at the cost, Jack
emphasizes the importance of

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design and the value that quality work
brings to his business.

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Peter couldn't agree more.

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Jack sends everything to print and
finishes building

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everything out for the website, which he
then launches.

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The performance part of the problem
solving

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process can be quite stressful and
tedious.

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However, it's the most rewarding part of
all.

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[MUSIC] Now that we understand the
performance stage, let's take

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a look at the final stage in the problem
solving process.

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But before we do that, let's take a quick
quiz.