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The last step in the problem solving
process is the perfection stage.

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This is where we wanna re-evaluate
everything and see

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if we need to go back and change anything.

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Now, I don't want you to think the third
step we just went over.

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Is a rough draft of any sorts.

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You should deliver a finalized product
that you

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feel best solves the problem or problems
at hand.

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However, with that said there is always
room for

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improvement especially when it comes to
dealing with web applications.

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In the perfection stage, the first thing
Jack does is define

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the problem and look at it with a fresh
set of eyes.

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Here are the original problems.

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First, it was hard to find.

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Second, there was no brand identity.

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Third, Peter's Pies needed to bring the
experience to the people.

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Now, let's evaluate Jack's approach and
solutions to those problems.

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Did he design a solution to make the
bakery more visible?

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Yes.

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Jack gave them signage, local advertising
and a website.

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Including Google Maps and a promotion on
Yelp.

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We provided 10% off for all the new
customers.

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Is the brand consistent?

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Yes.

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Jack designed a style guide, and all of
the media looks and feels the same.

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Did we bring the experience to the people?

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Absolutely, the product shots on the site
show off the pies to the fullest.

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Also, Jack suggests to Peter that he
should sponsor a pie

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eating contest once a year to connect him
with the community.

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Everything appears to have worked out well
for Peter's pies until about a year later.

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Two things happen.

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The local health committee starts to fight
obesity

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and cracks down on Peter's Pies eating
contest.

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Then, because of the uproar, someone

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vandalizes the signage pointing to the
shop.

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Peter doesn't know what to do, so he calls
up

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Jack who originally solved these problems
and asks him for help.

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You might be asking yourself, why would
Peter call Jack about these issues.

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They have nothing to do with design
aesthetics or code development.

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You're forgetting one thing though.

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Peter doesn't look at Jack as a designer
or a developer.

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He looks at Jack as a problem solver.

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Once Peter tells Jack about his problems.

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Jack assures Peter he can help him out and
he'll do

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everything he can and get back to him as
soon as possible.

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This is what the perfection stage is all
about.

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You re-evaluate problems and cycle through
the

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process over and over until it's
perfected.

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Take note though.

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This process is never really perfected
because

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there are many variables to deal with.

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The only thing you can do is prep, plan
and perform over and over.

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This process is the same with any other
industry.

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In design there's always room for
perfection.

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Even more so, there's always room for
problem solvers like Jack.

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In Jack's case, he process Peter's
problems like any other.

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Step one, preparation.

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Understanding and diagnosing the problem.

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Step two, plan.

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Jack calls Peter and calls him that he has
a plan to solve his problems.

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He wants Peter to create recipe for a
healthy

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pie which he will serve at the pie eating
contest.

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Also, Jack suggests that Peter share this
recipe with

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the public because Peter's Pies really
cares about their health.

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Jack also wants this recipe published in
the paper.

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Jack also recommends raising the sign so
vandals can't reach it.

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Also, he suggests adding a tagline to the
sign saying,

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Peter's pies, a healthy hometown dessert,
stop in for the recipe.

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Peter immediately responded with.

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>> Oh Jack, I couldn't do that, that
would be giving my secrets away.

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That will ruin my business.

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>> Peter, no one could bake a pie like
you.

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Even if they tried as hard as they

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could it would take years of practice and
training.

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To perfect your skill.

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They all keep coming back, because you're
the best.

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>> You know, Jack.

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You might have a point.

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I like this idea.

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>> Peter agrees, and Jack puts the idea
into action.

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That year, the pie eating contest and the
recipe were

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so successful that Peter was given the key
to the city.

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To this day, the signage and tagline hangs
high above the street where

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people are guided into the shop for
Peter's one of a kind recipe.

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Being a great problem solver takes time
and practice.

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You must stay humble and positive when
creating a solution.

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Always be ready for critiques.

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And never let your ego get the best of
you.

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[MUSIC]

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Simply follow these steps and you're well
on your way to

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becoming not only a great designer but a
great problem solver.

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[MUSIC].

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[BLANK_AUDIO].