1 00:00:00,420 --> 00:00:05,070 The last step in the problem solving process is the perfection stage. 2 00:00:05,070 --> 00:00:08,630 This is where we wanna re-evaluate everything and see 3 00:00:08,630 --> 00:00:11,300 if we need to go back and change anything. 4 00:00:11,300 --> 00:00:14,440 Now, I don't want you to think the third step we just went over. 5 00:00:14,440 --> 00:00:16,610 Is a rough draft of any sorts. 6 00:00:17,700 --> 00:00:20,050 You should deliver a finalized product that you 7 00:00:20,050 --> 00:00:23,160 feel best solves the problem or problems at hand. 8 00:00:24,200 --> 00:00:27,480 However, with that said there is always room for 9 00:00:27,480 --> 00:00:31,370 improvement especially when it comes to dealing with web applications. 10 00:00:32,850 --> 00:00:36,890 In the perfection stage, the first thing Jack does is define 11 00:00:36,890 --> 00:00:41,060 the problem and look at it with a fresh set of eyes. 12 00:00:41,060 --> 00:00:43,160 Here are the original problems. 13 00:00:43,160 --> 00:00:46,400 First, it was hard to find. 14 00:00:46,400 --> 00:00:49,420 Second, there was no brand identity. 15 00:00:49,420 --> 00:00:53,210 Third, Peter's Pies needed to bring the experience to the people. 16 00:00:54,330 --> 00:00:58,770 Now, let's evaluate Jack's approach and solutions to those problems. 17 00:00:58,770 --> 00:01:02,320 Did he design a solution to make the bakery more visible? 18 00:01:02,320 --> 00:01:03,440 Yes. 19 00:01:03,440 --> 00:01:07,560 Jack gave them signage, local advertising and a website. 20 00:01:07,560 --> 00:01:10,460 Including Google Maps and a promotion on Yelp. 21 00:01:10,460 --> 00:01:13,180 We provided 10% off for all the new customers. 22 00:01:14,340 --> 00:01:16,080 Is the brand consistent? 23 00:01:16,080 --> 00:01:16,810 Yes. 24 00:01:16,810 --> 00:01:21,470 Jack designed a style guide, and all of the media looks and feels the same. 25 00:01:21,470 --> 00:01:23,830 Did we bring the experience to the people? 26 00:01:23,830 --> 00:01:29,670 Absolutely, the product shots on the site show off the pies to the fullest. 27 00:01:29,670 --> 00:01:33,780 Also, Jack suggests to Peter that he should sponsor a pie 28 00:01:33,780 --> 00:01:37,510 eating contest once a year to connect him with the community. 29 00:01:38,560 --> 00:01:43,790 Everything appears to have worked out well for Peter's pies until about a year later. 30 00:01:43,790 --> 00:01:45,120 Two things happen. 31 00:01:45,120 --> 00:01:47,820 The local health committee starts to fight obesity 32 00:01:47,820 --> 00:01:50,930 and cracks down on Peter's Pies eating contest. 33 00:01:50,930 --> 00:01:53,030 Then, because of the uproar, someone 34 00:01:53,030 --> 00:01:55,720 vandalizes the signage pointing to the shop. 35 00:01:56,770 --> 00:01:59,150 Peter doesn't know what to do, so he calls up 36 00:01:59,150 --> 00:02:03,279 Jack who originally solved these problems and asks him for help. 37 00:02:04,350 --> 00:02:08,600 You might be asking yourself, why would Peter call Jack about these issues. 38 00:02:08,600 --> 00:02:12,620 They have nothing to do with design aesthetics or code development. 39 00:02:12,620 --> 00:02:14,610 You're forgetting one thing though. 40 00:02:14,610 --> 00:02:18,940 Peter doesn't look at Jack as a designer or a developer. 41 00:02:18,940 --> 00:02:21,590 He looks at Jack as a problem solver. 42 00:02:21,590 --> 00:02:24,130 Once Peter tells Jack about his problems. 43 00:02:24,130 --> 00:02:27,570 Jack assures Peter he can help him out and he'll do 44 00:02:27,570 --> 00:02:31,080 everything he can and get back to him as soon as possible. 45 00:02:31,080 --> 00:02:33,880 This is what the perfection stage is all about. 46 00:02:33,880 --> 00:02:36,130 You re-evaluate problems and cycle through the 47 00:02:36,130 --> 00:02:39,020 process over and over until it's perfected. 48 00:02:39,020 --> 00:02:40,330 Take note though. 49 00:02:40,330 --> 00:02:43,790 This process is never really perfected because 50 00:02:43,790 --> 00:02:46,230 there are many variables to deal with. 51 00:02:46,230 --> 00:02:51,480 The only thing you can do is prep, plan and perform over and over. 52 00:02:51,480 --> 00:02:55,910 This process is the same with any other industry. 53 00:02:55,910 --> 00:02:58,690 In design there's always room for perfection. 54 00:02:58,690 --> 00:03:02,669 Even more so, there's always room for problem solvers like Jack. 55 00:03:03,670 --> 00:03:08,840 In Jack's case, he process Peter's problems like any other. 56 00:03:08,840 --> 00:03:10,730 Step one, preparation. 57 00:03:10,730 --> 00:03:12,688 Understanding and diagnosing the problem. 58 00:03:12,688 --> 00:03:15,830 Step two, plan. 59 00:03:15,830 --> 00:03:20,310 Jack calls Peter and calls him that he has a plan to solve his problems. 60 00:03:20,310 --> 00:03:23,070 He wants Peter to create recipe for a healthy 61 00:03:23,070 --> 00:03:27,370 pie which he will serve at the pie eating contest. 62 00:03:27,370 --> 00:03:31,370 Also, Jack suggests that Peter share this recipe with 63 00:03:31,370 --> 00:03:35,510 the public because Peter's Pies really cares about their health. 64 00:03:35,510 --> 00:03:39,860 Jack also wants this recipe published in the paper. 65 00:03:39,860 --> 00:03:44,080 Jack also recommends raising the sign so vandals can't reach it. 66 00:03:44,080 --> 00:03:48,600 Also, he suggests adding a tagline to the sign saying, 67 00:03:48,600 --> 00:03:52,810 Peter's pies, a healthy hometown dessert, stop in for the recipe. 68 00:03:52,810 --> 00:03:54,960 Peter immediately responded with. 69 00:03:54,960 --> 00:03:58,740 >> Oh Jack, I couldn't do that, that would be giving my secrets away. 70 00:03:58,740 --> 00:04:00,860 That will ruin my business. 71 00:04:00,860 --> 00:04:03,330 >> Peter, no one could bake a pie like you. 72 00:04:03,330 --> 00:04:04,520 Even if they tried as hard as they 73 00:04:04,520 --> 00:04:07,420 could it would take years of practice and training. 74 00:04:07,420 --> 00:04:08,890 To perfect your skill. 75 00:04:08,890 --> 00:04:10,840 They all keep coming back, because you're the best. 76 00:04:12,190 --> 00:04:13,340 >> You know, Jack. 77 00:04:13,340 --> 00:04:14,460 You might have a point. 78 00:04:14,460 --> 00:04:15,960 I like this idea. 79 00:04:15,960 --> 00:04:19,920 >> Peter agrees, and Jack puts the idea into action. 80 00:04:19,920 --> 00:04:23,650 That year, the pie eating contest and the recipe were 81 00:04:23,650 --> 00:04:29,100 so successful that Peter was given the key to the city. 82 00:04:29,100 --> 00:04:34,200 To this day, the signage and tagline hangs high above the street where 83 00:04:34,200 --> 00:04:38,530 people are guided into the shop for Peter's one of a kind recipe. 84 00:04:38,530 --> 00:04:42,640 Being a great problem solver takes time and practice. 85 00:04:42,640 --> 00:04:46,050 You must stay humble and positive when creating a solution. 86 00:04:46,050 --> 00:04:48,159 Always be ready for critiques. 87 00:04:48,159 --> 00:04:50,822 And never let your ego get the best of you. 88 00:04:50,822 --> 00:04:56,638 [MUSIC] 89 00:04:56,638 --> 00:04:59,881 Simply follow these steps and you're well on your way to 90 00:04:59,881 --> 00:05:03,622 becoming not only a great designer but a great problem solver. 91 00:05:03,622 --> 00:05:11,250 [MUSIC]. 92 00:05:11,250 --> 00:05:13,280 [BLANK_AUDIO].