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[Dan Gorgone] With the popularity and success of mobile devices,

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more and more people want information and features

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that specifically tie into their location.

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Mobile sites and apps can take advantage of location information

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to provide content before the user even asks for it.

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If you've been looking for ways to improve the usability of your site,

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tying into location-based content is one great way to do it.

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For example, browsing a retail site on a laptop at home

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might offer lots of information, including a locations link

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and a form where you can enter your zip code or address

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and then you get a list of stores that you can find nearby.

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However, if a user visits the same site from a mobile device,

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one can assume they're already looking for the location

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while they're out shopping, perhaps driving around.

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Mobile devices can take usability a step further—

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simply using the device's location information and bringing up the content for you.

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Reducing the number of steps to this content is a great way to improve usability and user satisfaction.

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Some apps can offer even more information,

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combining locations and time data to tell you where their locations are

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and if they're open at that given time.

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[Amit Bijlani] I would define personally usability as

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the ability to make the most out of an app

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and the contextual surroundings.

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For example, you have an app—a store locator—

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and you're asking the user to enter a zip code.

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Now, that's not good usability because you can already get that information out of the device,

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so why not get the location information from the device

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and just get the user's permission to access that location data.

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Now, you can automatically show the user

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the locations closer to the user.

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Not only that—you might also want to show them the locations that are open

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because you know the date and time, or the day and time,

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and you know their location, so you can show them,

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here are the 5 locations that are closest to you that are open right now.

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So, that's what usability means to me—

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you have this mobile environment where you're getting contextual information where and when the user is

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and you're providing them information or the most usable way to consume that information on the go.

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[Gorgone] Therefore, consider how you can save your user steps

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and give them the content they're looking for

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by anticipating their needs from a device perspective.

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User goals are not the same from the laptop to the mobile device,

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so when you're designing for mobile or building your app,

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figure out what your users want before they ask for it and you efforts will pay off.