1 00:00:00,000 --> 00:00:05,810 [Treehouse Presents - Quick Tips: How to Use Social Media Logos on Your Website with Chris Zabriskie] 2 00:00:05,810 --> 00:00:10,400 [Chris Zabriskie] How many times do you think you see the Facebook logo every day? 3 00:00:10,400 --> 00:00:17,600 Not just on the Web, but on television, billboards, pizza boxes. Same with the Twitter logo or Tumblr or Pinterest. 4 00:00:17,600 --> 00:00:21,280 Social media logos are everywhere—and for good reason. 5 00:00:21,280 --> 00:00:25,180 Users know what they mean and know what to expect when they seem them or click on them. 6 00:00:25,180 --> 00:00:31,600 And on the Web, social media icons are a great way to direct your users to your social media profiles— 7 00:00:31,600 --> 00:00:34,510 all while using minimal screen real estate. 8 00:00:34,510 --> 00:00:39,380 But when you're designing your site, where are you actually getting those icons from? 9 00:00:39,380 --> 00:00:44,180 It's simple enough to go to Google Images and find some. There are lots of different ones there. 10 00:00:44,180 --> 00:00:46,840 But which ones do you pick? Not all of them look the same. 11 00:00:46,840 --> 00:00:52,130 Does it matter which ones you use? Yes—100% yes—it matters. 12 00:00:52,130 --> 00:00:57,340 Every social media site has their own brand guidelines that it's your job to follow. 13 00:00:57,340 --> 00:01:02,430 That Facebook logo, that's a trademarked property that belongs to Facebook. 14 00:01:02,430 --> 00:01:07,730 You are legally allowed to use it on your site, but only if you follow their rules. 15 00:01:07,730 --> 00:01:11,950 Finding a social media company's brand guidelines is easy. 16 00:01:11,950 --> 00:01:19,190 Just Google Facebook or Twitter or whatever logo you're looking for, plus the words "brand guidelines." 17 00:01:19,190 --> 00:01:23,500 At or near the top of the search results is going to be just what you're looking for. 18 00:01:23,500 --> 00:01:26,580 You just need to make sure you're going to an official website. 19 00:01:26,580 --> 00:01:32,650 If it's a Twitter logo you're looking for, make sure you're looking at the brand guideline page on twitter.com. 20 00:01:32,650 --> 00:01:37,710 Don't get all your information about social media logos from blog posts. 21 00:01:37,710 --> 00:01:40,340 Blog posts go out of date quickly. 22 00:01:40,340 --> 00:01:45,730 Facebook and Twitter and all these other companies are going to keep their brand guidelines page up to date, 23 00:01:45,730 --> 00:01:49,590 so you always know you have the latest and greatest logo to work with. 24 00:01:49,590 --> 00:01:55,030 Each site is going to have these logos in different file formats for you to download and use. 25 00:01:55,030 --> 00:01:58,050 But they're also going to have guidelines that you have to follow. 26 00:01:58,050 --> 00:02:03,800 Twitter, for example, wants you to make sure that their logo always has the bird facing to the right. 27 00:02:03,800 --> 00:02:07,570 and they also require a certain amount of space around the logo. 28 00:02:07,570 --> 00:02:11,550 If you don't follow the brand guidelines of the site whose logo you're using, 29 00:02:11,550 --> 00:02:15,480 you don't have their permission to be using the logo in the first place. 30 00:02:15,480 --> 00:02:22,300 Make a point to check the brand guidelines a couple of times every year or whenever you make design changes to your site. 31 00:02:22,300 --> 00:02:27,510 If the logo gets updated and you're still sticking with an older version, it's going to make you look behind the times, 32 00:02:27,510 --> 00:02:29,940 and that is never a good thing on the Web. 33 00:02:29,940 --> 00:02:33,780 So take a few minutes, look at the icons you're using on your site. 34 00:02:33,780 --> 00:02:37,780 Then check those branding guidelines and make sure that you're up to date.