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And finally there's the effect of use upon the potential market for or value of the copyrighted work.

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That full episode of "Game of Thrones"—

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the fact that something like that would be on YouTube means that I wouldn't have to go and pay HBO to watch that episode, right?

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That's another reason that it wouldn't be fair use.

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Clips used for educational purposes don't tell me a whole story, they don't show me a whole episode.

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They're being transformed, they're being used for a genuinely educational purpose.

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So if you write a post on your blog and someone copies the entire post word for word and posts it on their blog,

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that's not only probably not fair use, it's just unnecessary.

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On the web it's pretty easy to link to other things, right?

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But maybe they quote a piece of your post in a post of their own.

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Well that's definitely different, and it's closer to being something like fair use.

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The same thing goes if your Android app gets a review on a website and they post pictures and even video of it in action.

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They're not giving the entire app away.

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Just like movie critics don't include free downloads of every movie they review.

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That piece of the app or that clip of the movie, that's used for a work of criticism and would probably be fine under fair use.

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You just want to make sure that you think about the amount of something you use

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and if that usage would hurt the creator's ability to make money off of that creation.

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Snippets, clips, quotes, screenshots, all of those are going to be much better than just using the entire work verbatim

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and making it so other people don't even have to go pay for it anymore.