1 00:00:00,560 --> 00:00:05,690 In a scene from the film White Men Can't Jump, Woody Harrelson and Rosie Perez 2 00:00:05,690 --> 00:00:10,620 are in bed together, and she's studying for Jeopardy and he's just laying around. 3 00:00:10,620 --> 00:00:13,190 She turns to him and says, honey, I'm thirsty. 4 00:00:13,190 --> 00:00:17,720 So he gets up and walks across the bedroom to the kitchen sink, fills up a glass of 5 00:00:17,720 --> 00:00:22,970 water, comes back, lays down in bed and hands her the glass of water. 6 00:00:22,970 --> 00:00:27,540 She takes the glass of water, looks at it, and tosses it in his face. 7 00:00:27,540 --> 00:00:29,920 He says, what the hell, what did I do wrong? 8 00:00:29,920 --> 00:00:33,020 And she says, honey, I said I was thirsty. 9 00:00:33,020 --> 00:00:36,200 I didn't want a glass of water, I wanted empathy. 10 00:00:36,200 --> 00:00:38,885 I wanted you to say I know what it's like to be thirsty. 11 00:00:38,885 --> 00:00:43,590 Bradfelt describes this beautiful little scene and 12 00:00:43,590 --> 00:00:46,650 uses it to explain the essence of the difference, 13 00:00:46,650 --> 00:00:51,640 where he went to solve her problem and all she really wanted was some empathy. 14 00:00:52,820 --> 00:00:55,090 To understand humans, their needs and 15 00:00:55,090 --> 00:00:59,590 whether products meet those needs you need to develop empathy. 16 00:00:59,590 --> 00:01:03,430 Empathy is an intentional effort of understanding the thoughts of 17 00:01:03,430 --> 00:01:08,640 another person while uncovering their reasoning as [INAUDIBLE] defines it. 18 00:01:08,640 --> 00:01:12,710 It's not just being able to feel what another person feels because you've 19 00:01:12,710 --> 00:01:15,810 already experienced a similar situation. 20 00:01:15,810 --> 00:01:19,720 The key word in the definition of empathy is intentional. 21 00:01:19,720 --> 00:01:22,960 When you develop empathy toward a user, you do 22 00:01:22,960 --> 00:01:27,790 that because you want to learn from them about their needs, behavior and problems. 23 00:01:29,290 --> 00:01:33,140 This course provides you with techniques to do just that. 24 00:01:33,140 --> 00:01:38,490 Next you will learn how to find the right people to participate in your research. 25 00:01:38,490 --> 00:01:42,960 Then you'll practice three user research activities that will help you 26 00:01:42,960 --> 00:01:48,850 empathize with and uncover human needs related to your product idea. 27 00:01:48,850 --> 00:01:52,120 You will then make sense of all of the data you have collected. 28 00:01:52,120 --> 00:01:54,470 But first, let's exercise empathy