WEBVTT

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[MUSIC]

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We will now go through a quick,
straightforward process to

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help you recruit the right people for your
user research activities.

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I call these people study participants or
just participants.

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Participants keep you honest, they make
sure your world view is right.

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They help you validate and invalidate your
assumptions.

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They give you data which you turn into
information, then to knowledge that

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helps you build great products and
services that are human centered.

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Many entrepreneurs and product developers
turn to their friends and

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family for feedback.

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Friends and family are always happy to
give you feedback.

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The problem is that friends and family are
biased.

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They are your friends, your family.

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How can they hurt your feelings?

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Of course your idea is great.

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Sure they'll use it.

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No doubt they'll pay for it, a lot.

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It is critical that you identify and

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recruit the right people for your customer
research.

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Who are these right people?

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These are the people who you currently
envision as your target audience.

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For example, if you live in Europe and

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your target audience is in North America
you are not collecting good data if you

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go to the nearest supermarket and
interview people.

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Recruiting the right participants will
ensure you collect the right data,

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that you learn the best lessons, and that
you truly validate or

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invalidate your assumptions.

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Social media can help you get the target
audience that you're looking for.

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After defining who is your target
audience,

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I will show you how to use social media to
quickly, and effectively.

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To find your audience.

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Just before we start,

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I wanted to say that you would be using
several online services during this stage.

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I'm sure you know that products change and
that companies add new features and

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update existing ones.

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I'll be demonstrating stuff that might not
be updated when you take this course.

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Keep in mind that the principles remain
the same.

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I trust you to do the right thing, even if
a feature has been updated.

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I'd like to introduce you to a word sheet
I've prepared to accompany and

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document your work during this stage.

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You'll be using it next, so here's what
you need to do to get it.

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Access the master worksheet.

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The name of the doc is worksheet colon do
people need my product.

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And the link to it is in the video notes.

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From the file menu, select make a copy and
rename your copy and

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voila, you are good to go.