1 00:00:00,320 --> 00:00:04,520 [Dan Gorgone] Smells Like Bakin' is a cupcake shop with unique flavors and recipes. 2 00:00:05,510 --> 00:00:09,850 Changing the content on the homepage to provide instant access to location 3 00:00:09,850 --> 00:00:13,400 might make sense if it wasn't important to list other content as well. 4 00:00:14,140 --> 00:00:18,540 And, while they hope the products can speak for themselves, they need some help on the website. 5 00:00:18,870 --> 00:00:22,390 So we've really should be promoting the products on the homepage first. 6 00:00:22,640 --> 00:00:27,720 Creating a mobile app in iOS isn't a bad idea, but from a resources point of view, 7 00:00:27,720 --> 00:00:31,110 do you have the expertise to create such as an app? 8 00:00:31,190 --> 00:00:37,090 And, if you create an app for iOS, will you need to create a similar one for Android users? 9 00:00:37,090 --> 00:00:44,120 The effort here might not be worth it, and if we do nothing, we're risking that users will have a bad experience 10 00:00:44,120 --> 00:00:49,450 and the potential customers might decide to go visit another coffee shop chain instead. 11 00:00:49,450 --> 00:00:57,270 So in this case, a responsive website will be easier to read and navigate especially on smaller mobile screens. 12 00:00:58,000 --> 00:01:04,470 So with a responsive website, the content on your site should be easier to read and the navigation easier to use, 13 00:01:05,060 --> 00:01:11,230 and with some cool features like a dynamic locations finder, you could tell your users how close they are to your locations, 14 00:01:11,750 --> 00:01:17,610 and perhaps if they're open or not, and I see Smells Like Bakin's open right now, so I'll see you later.