1 00:00:00,660 --> 00:00:03,750 We will now take the criteria you created and 2 00:00:03,750 --> 00:00:07,490 transform them into participant screening questions. 3 00:00:07,490 --> 00:00:09,720 So access the worksheet doc, 4 00:00:09,720 --> 00:00:13,400 find the list of participant criteria you created, and let's start. 5 00:00:15,050 --> 00:00:19,310 The funny thing about people is that if you ask if they want to participate in 6 00:00:19,310 --> 00:00:22,790 your research, most of them will say yes. 7 00:00:22,790 --> 00:00:26,550 Some will even twist reality a little bit to participate. 8 00:00:26,550 --> 00:00:29,920 Yes, of course, I have a smartphone, they'll tell you. 9 00:00:29,920 --> 00:00:32,960 Even if they only plan to buy one next year. 10 00:00:32,960 --> 00:00:35,990 Generally speaking, people are happy to help, 11 00:00:35,990 --> 00:00:38,120 especially when you pay to participate. 12 00:00:39,150 --> 00:00:42,080 But you don't need people who just want to, 13 00:00:42,080 --> 00:00:44,910 you want people who qualify to participate. 14 00:00:46,730 --> 00:00:50,750 To find out if people qualify to participate in your research, you will 15 00:00:50,750 --> 00:00:56,880 first transform the criteria you already identified into measurable benchmarks. 16 00:00:56,880 --> 00:01:02,380 For example, a criterion such as uses Facebook becomes measurable when 17 00:01:02,380 --> 00:01:08,150 you turn it into this benchmark, posts on Facebook at least once a week. 18 00:01:08,150 --> 00:01:12,970 And the way from this benchmark to phrasing a screening question is easy. 19 00:01:12,970 --> 00:01:17,030 To avoid leading people, or revealing the answer you're looking for, 20 00:01:17,030 --> 00:01:20,360 you should hide and mask what you're looking for. 21 00:01:20,360 --> 00:01:25,800 Rather than, do you post on Facebook at least once a week or even, how often do 22 00:01:25,800 --> 00:01:32,070 you post on Facebook, ask how often do you post something on the following websites? 23 00:01:32,070 --> 00:01:34,350 And list a few options including Facebook. 24 00:01:35,360 --> 00:01:38,510 If a person chooses the right answer, they're in. 25 00:01:38,510 --> 00:01:39,670 If not, they're out. 26 00:01:41,260 --> 00:01:43,370 So here's what you'll do next. 27 00:01:43,370 --> 00:01:45,980 Access our famous worksheet doc. 28 00:01:45,980 --> 00:01:49,560 And fill in the three column table under section two, 29 00:01:49,560 --> 00:01:52,530 from criteria to screening questions. 30 00:01:52,530 --> 00:01:57,050 On the first column, list the criteria you already identified. 31 00:01:57,050 --> 00:02:03,420 On the second column, transform each criterion into a measurable benchmark. 32 00:02:03,420 --> 00:02:09,240 Then on the last column, translate the benchmark into a screening question. 33 00:02:09,240 --> 00:02:13,700 Here is how I would do it for my dancing apps criteria. 34 00:02:13,700 --> 00:02:15,810 So the first criterion is uses Facebook. 35 00:02:15,810 --> 00:02:20,780 We just went over it, so I'm going to jump over to the second one, resides in the US. 36 00:02:20,780 --> 00:02:26,170 So my criteria benchmark would be USA and 37 00:02:26,170 --> 00:02:30,330 the screening question would be what is your country of residence. 38 00:02:30,330 --> 00:02:33,610 Again, I'm not going to ask, do you live in the USA. 39 00:02:35,170 --> 00:02:37,260 Third one is has a smart phone. 40 00:02:37,260 --> 00:02:43,950 My benchmark is owns a smartphone and uses it as a primary mobile device. 41 00:02:43,950 --> 00:02:49,160 So my question would be, which of the following do you use as your primary, 42 00:02:49,160 --> 00:02:50,480 personal mobile phone. 43 00:02:52,270 --> 00:02:55,510 Next one is wants to learn how to dance. 44 00:02:55,510 --> 00:02:59,820 So the benchmark is has an interest in learning how to dance. 45 00:02:59,820 --> 00:03:04,290 Has made at least one inquiry with a dancing school in the past month. 46 00:03:05,350 --> 00:03:11,950 So the question would be in the past month, what did you want to learn. 47 00:03:11,950 --> 00:03:15,680 And another question, you can have two questions per benchmark. 48 00:03:15,680 --> 00:03:18,090 Thinking about the last 30 days, 49 00:03:18,090 --> 00:03:23,150 how many inquiries have you made with schools that teach the following skills? 50 00:03:23,150 --> 00:03:23,750 You get the idea.