1 00:00:00,300 --> 00:00:03,170 Twitter is a powerful social medium. 2 00:00:03,170 --> 00:00:07,330 It is where many people interested in numerous topics linger, and 3 00:00:07,330 --> 00:00:10,140 where they get the most updated information and 4 00:00:10,140 --> 00:00:15,280 thoughts from thought leaders, businesses and other like-minded individuals. 5 00:00:15,280 --> 00:00:18,320 Twitter has a sea of information you need. 6 00:00:18,320 --> 00:00:21,050 You just need to know where to look. 7 00:00:21,050 --> 00:00:24,410 A twitter hashtag is simply a way for people to search for 8 00:00:24,410 --> 00:00:27,020 tweets that have a common topic. 9 00:00:27,020 --> 00:00:29,235 For example, if you search for 10 00:00:29,235 --> 00:00:35,330 #dancing on Twitter, you get a list of tweets related to, well, dancing. 11 00:00:35,330 --> 00:00:38,030 What you won't get are tweets that say, 12 00:00:38,030 --> 00:00:40,530 I was dancing yesterday when I lost my wallet. 13 00:00:40,530 --> 00:00:43,600 Because dancing isnt' proceeded by the hashtag. 14 00:00:44,840 --> 00:00:48,745 An example for a good Tweet would be, tremendously enjoyed my 15 00:00:48,745 --> 00:00:53,320 #dancing class yesterday, who else is learning to dance in Sacramento? 16 00:00:53,320 --> 00:00:55,270 Now here's your assignment. 17 00:00:56,580 --> 00:01:01,040 Take the list of key words that you identified earlier using Google Add Words 18 00:01:01,040 --> 00:01:03,540 and turning them into hashtags. 19 00:01:03,540 --> 00:01:10,510 For example, the keyword belly dance would become the #bellydance in one word. 20 00:01:10,510 --> 00:01:16,690 And hip hop dancing becomes #hiphop and #hiphopdancing. 21 00:01:16,690 --> 00:01:17,890 Get the idea? 22 00:01:17,890 --> 00:01:23,420 By the way, you will use these hashtags soon when you post your screener. 23 00:01:23,420 --> 00:01:25,910 Don't think this through too much now. 24 00:01:25,910 --> 00:01:28,230 Just create the list of hashtags. 25 00:01:28,230 --> 00:01:29,560 That's perfectly fine. 26 00:01:29,560 --> 00:01:33,980 Add those hashtags to your worksheet doc under Twitter hashtags. 27 00:01:35,410 --> 00:01:39,820 A second part to your assignment, is evaluating hashtag quality. 28 00:01:39,820 --> 00:01:44,390 Use Twitter to search for the hashtags you created to see if they're any good. 29 00:01:44,390 --> 00:01:46,400 Here is how you would do it. 30 00:01:46,400 --> 00:01:48,850 Okay, I'm on Twitter now. 31 00:01:48,850 --> 00:01:55,390 And what I'm gonna do is type right here in the search box, the #dancing. 32 00:01:55,390 --> 00:01:58,410 And I'm gonna see, there it goes, dancing. 33 00:01:58,410 --> 00:02:00,700 And I'm gonna see what's happening here. 34 00:02:02,500 --> 00:02:05,480 So I'm scanning the results that I got, the feed that I got, 35 00:02:05,480 --> 00:02:07,880 and I wanna see a few things. 36 00:02:07,880 --> 00:02:10,830 I wanna see the frequency, all right? 37 00:02:10,830 --> 00:02:15,700 So this is from two days ago, which is not that good. 38 00:02:15,700 --> 00:02:17,000 Not a good sign. 39 00:02:17,000 --> 00:02:20,410 But this, yeah, this is probably promoted so, I'm ignoring that. 40 00:02:20,410 --> 00:02:22,860 But this is from three minutes ago, seven minutes ago. 41 00:02:22,860 --> 00:02:26,110 36, nine minutes ago, 36 minutes ago. 42 00:02:26,110 --> 00:02:29,530 And so on. I wanna see that it's, that it's fresh. 43 00:02:29,530 --> 00:02:33,110 If it's from two day ago or a week ago or a year ago, 44 00:02:33,110 --> 00:02:36,440 it's probably not a very active hashtag and I'm, I'm gonna desert it. 45 00:02:36,440 --> 00:02:39,560 I'm gonna find some other hashtag to focus on. 46 00:02:40,770 --> 00:02:46,510 Another thing I'm looking at is the actual quality of what I'm seeing here. 47 00:02:46,510 --> 00:02:50,910 So, trying to see if people talk about what I'm interested in, 48 00:02:50,910 --> 00:02:52,980 commitment is scary. 49 00:02:52,980 --> 00:02:55,000 Think dancing solo have done. 50 00:02:55,000 --> 00:03:00,860 That looks relevant safe to say I second that, I'm a nobody dancing freely. 51 00:03:00,860 --> 00:03:02,680 Not sure. 52 00:03:02,680 --> 00:03:03,900 I'm so fancy. 53 00:03:03,900 --> 00:03:04,930 Not so sure. 54 00:03:04,930 --> 00:03:09,600 If you're an exci, if you're exci, as excited about folk festival as I am. 55 00:03:10,780 --> 00:03:11,980 Not so sure. 56 00:03:11,980 --> 00:03:16,690 I'm trying to see if there are people here that talk about my interest, 57 00:03:16,690 --> 00:03:20,340 about the thing I am interested in, about dancing apps, or 58 00:03:20,340 --> 00:03:24,910 dancing schools, or learning how to dance, things like that. 59 00:03:24,910 --> 00:03:29,200 If I see that this feed is good and I'm getting what I want, I'm gonna use it. 60 00:03:30,550 --> 00:03:35,530 As you saw, not all of the tweets will be relevant as you see here. 61 00:03:35,530 --> 00:03:38,990 But here is one person that sure does love dancing. 62 00:03:38,990 --> 00:03:42,320 Evaluate all of your hashtags this way. 63 00:03:42,320 --> 00:03:46,865 Next, you'll identify where your audience lingers on Google+.