1
00:00:00,480 --> 00:00:03,100
Let's identify Google Plus communities and

2
00:00:03,100 --> 00:00:07,190
pages your audience is likely to belong to
or follow.

3
00:00:07,190 --> 00:00:10,130
It is very similar to what you did with
Facebook earlier.

4
00:00:11,170 --> 00:00:14,390
Google Plus is Google's social media
network.

5
00:00:14,390 --> 00:00:15,957
Well, not as big as Facebook.

6
00:00:15,957 --> 00:00:20,160
Google Plus is extremely successful among
a growing number of niche,

7
00:00:20,160 --> 00:00:22,318
domains, interests and topics.

8
00:00:22,318 --> 00:00:27,777
Many consider Google Plus as the social
network where a quality audience meets and

9
00:00:27,777 --> 00:00:29,880
exchanges ideas.

10
00:00:29,880 --> 00:00:32,640
Sounds like a place where you can find
your audience, doesn't it?

11
00:00:33,880 --> 00:00:36,860
Follow my demo on Google Plus and pause
and

12
00:00:36,860 --> 00:00:41,230
play the video to complete these steps one
by one if needed.

13
00:00:41,230 --> 00:00:43,850
Use the same keywords you identified
earlier.

14
00:00:45,000 --> 00:00:47,440
So, I'm accessing Google Plus here.

15
00:00:47,440 --> 00:00:50,730
And what I'm doing is the same thing I did
earlier.

16
00:00:50,730 --> 00:00:55,470
I am starting to type my keywords one by
one.

17
00:00:55,470 --> 00:00:59,910
Again, I'm ignoring what I'm seeing here
in the drop down menu and I hit

18
00:00:59,910 --> 00:01:05,380
the Search button and what I'm getting is
a similar thing to what I got on Facebook.

19
00:01:05,380 --> 00:01:09,670
I'm getting all results and then some
options to filter them.

20
00:01:09,670 --> 00:01:13,620
So I'm gonna go to People and Pages first.

21
00:01:13,620 --> 00:01:15,480
I wanna find pages.

22
00:01:15,480 --> 00:01:18,000
There are a couple of differences between
Google Plus and

23
00:01:18,000 --> 00:01:20,790
Facebook that you can clearly see right
here.

24
00:01:20,790 --> 00:01:24,120
People and Pages here are together so you
need to check out and

25
00:01:24,120 --> 00:01:27,430
see which one's a person and which one's a
page.

26
00:01:27,430 --> 00:01:32,140
And another difference is that the number
of followers is not stated here on

27
00:01:32,140 --> 00:01:32,720
this page.

28
00:01:32,720 --> 00:01:35,650
You need to go into the page to see that
number.

29
00:01:35,650 --> 00:01:38,120
So let's go to the first one, Dancing with
the Stars.

30
00:01:38,120 --> 00:01:41,220
Obviously a good target for me.

31
00:01:41,220 --> 00:01:42,260
How many followers?

32
00:01:43,405 --> 00:01:43,910
252,000.

33
00:01:43,910 --> 00:01:46,310
That's, that's enough for me.

34
00:01:46,310 --> 00:01:47,600
That's good enough.

35
00:01:47,600 --> 00:01:48,670
I'm going to go back,

36
00:01:48,670 --> 00:01:54,730
I'm going to copy the URL of this page and
go back and look for more pages.

37
00:01:54,730 --> 00:01:58,437
Let's see what this one is about, Dancing
astronaut.

38
00:01:58,437 --> 00:02:00,029
369 followers.

39
00:02:00,029 --> 00:02:03,120
Mm, not so sure.

40
00:02:03,120 --> 00:02:05,440
I'm looking at the posts there.

41
00:02:05,440 --> 00:02:09,440
I'm not so sure this is where my audience
will spend time.

42
00:02:09,440 --> 00:02:13,200
And it's not that big, so I'm not gonna
use that.

43
00:02:13,200 --> 00:02:17,150
And this is what you do with all of the
results of, of people and pages.

44
00:02:17,150 --> 00:02:22,550
Copy and paste ten URLs of pages to your
worksheet.

45
00:02:22,550 --> 00:02:26,000
The next thing I’m gonna do is access
communities.

46
00:02:26,000 --> 00:02:29,920
I’m gonna scan the results and see which
community is relevant for

47
00:02:29,920 --> 00:02:31,340
what I’m looking for.

48
00:02:31,340 --> 00:02:33,520
So I’m looking at three things again.

49
00:02:33,520 --> 00:02:36,910
I’m looking at the title of the community.

50
00:02:36,910 --> 00:02:40,990
The number of members and I wanna know if
I can join it immediately or

51
00:02:40,990 --> 00:02:42,840
do I need some kind of approval?

52
00:02:42,840 --> 00:02:46,790
So when it says Join, I can immediately
join the, the community and

53
00:02:46,790 --> 00:02:48,770
start posting and reading?

54
00:02:48,770 --> 00:02:51,610
But when it says, let’s see,

55
00:02:51,610 --> 00:02:55,120
Ask to join, as you see here, it means you
need an approval.

56
00:02:55,120 --> 00:02:58,510
So it might take some time so I’m gonna
skip those for now.

57
00:02:58,510 --> 00:03:00,300
So, and also, again, if,

58
00:03:00,300 --> 00:03:05,320
if I see 51 members, I'm probably not
gonna spend a lot of energy here.

59
00:03:05,320 --> 00:03:09,380
But if I see hundreds and maybe more,
thousands and

60
00:03:09,380 --> 00:03:14,040
definitely more, I'm definitely going to
copy the URL into my worksheet.

61
00:03:15,100 --> 00:03:19,030
You are done with this assignment when you
have identified ten pages and

62
00:03:19,030 --> 00:03:19,760
ten communities.

63
00:03:20,760 --> 00:03:24,340
Now let's see how to use all of that
precious information you've

64
00:03:24,340 --> 00:03:27,830
collected to recruit participants for your
research.