1 00:00:00,000 --> 00:00:04,659 [MUSIC] 2 00:00:04,659 --> 00:00:07,744 The first user research technique we will use to understand if 3 00:00:07,744 --> 00:00:10,900 people need our product is experience sampling. 4 00:00:10,900 --> 00:00:14,140 Experience sampling is a strategic research technique, meaning it 5 00:00:14,140 --> 00:00:19,470 is not a technique for evaluating designs or products that already exist. 6 00:00:19,470 --> 00:00:23,090 Experience sampling is great for uncovering unmet needs which will 7 00:00:23,090 --> 00:00:26,550 hopefully lead to generating great ideas for great products. 8 00:00:26,550 --> 00:00:28,740 Therefore, it is strategic in nature. 9 00:00:29,830 --> 00:00:34,480 In an experience sampling study, research participants are interrupted several times 10 00:00:34,480 --> 00:00:37,790 a day to note their experience in real time. 11 00:00:37,790 --> 00:00:41,955 It is based on what was called a pager study in the 1950s. 12 00:00:41,955 --> 00:00:46,174 The essence of the 1950s version of experience sampling is the use of 13 00:00:46,174 --> 00:00:48,399 pagers or other signalling devices. 14 00:00:48,399 --> 00:00:50,760 To trigger involvement in the research study. 15 00:00:52,070 --> 00:00:56,350 The key in experience sampling is asking the same question over and 16 00:00:56,350 --> 00:00:59,490 over again in random times during the day. 17 00:00:59,490 --> 00:01:04,200 This way, you get exposure to people's lives in a very unique way. 18 00:01:04,200 --> 00:01:08,750 For example, you might ask people to share what annoyed them recently. 19 00:01:08,750 --> 00:01:12,941 Imagine you ask that question five times a day, for a period of five days. 20 00:01:12,941 --> 00:01:16,560 And 100 people participate in your research activity. 21 00:01:16,560 --> 00:01:21,150 That means you potentially collect 2,500 data points. 22 00:01:21,150 --> 00:01:23,720 That can be turned into a lot of useful information.