1 00:00:00,710 --> 00:00:02,070 Now it's your turn. 2 00:00:02,070 --> 00:00:06,140 I'd like you to participate in an imaginary experience sampling study. 3 00:00:06,140 --> 00:00:08,150 Go ahead and pause the video here. 4 00:00:08,150 --> 00:00:11,460 Access this sample study question and answer it. 5 00:00:11,460 --> 00:00:13,430 The link to it is in the note section. 6 00:00:14,790 --> 00:00:18,640 In a real study, you'll be asked that question several times a day for 7 00:00:18,640 --> 00:00:19,820 a few days. 8 00:00:19,820 --> 00:00:23,900 Now have a look at the answers others gave to the same study question. 9 00:00:23,900 --> 00:00:25,850 Glance over the list of answers. 10 00:00:25,850 --> 00:00:28,060 What can you say about what you see there? 11 00:00:28,060 --> 00:00:32,310 You can very quickly see several categories bubbling up here. 12 00:00:32,310 --> 00:00:35,210 Some people are taking notes for creating lists. 13 00:00:35,210 --> 00:00:39,230 Some write down ideas, and others sketch stuff. 14 00:00:39,230 --> 00:00:42,680 Imagine 2,000 data points such as these. 15 00:00:42,680 --> 00:00:45,890 This is powerful data collection that can be turned into 16 00:00:45,890 --> 00:00:49,380 extremely useful information to guide your product quest. 17 00:00:51,400 --> 00:00:52,830 We'll get back to the questions and 18 00:00:52,830 --> 00:00:58,150 answers later on to better understand what to ask and how to analyze the results.