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Now it's your turn.

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I'd like you to participate in an
imaginary experience sampling study.

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Go ahead and pause the video here.

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Access this sample study question and
answer it.

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The link to it is in the note section.

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In a real study, you'll be asked that
question several times a day for

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a few days.

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Now have a look at the answers others gave
to the same study question.

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Glance over the list of answers.

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What can you say about what you see there?

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You can very quickly see several
categories bubbling up here.

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Some people are taking notes for creating
lists.

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Some write down ideas, and others sketch
stuff.

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Imagine 2,000 data points such as these.

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This is powerful data collection that can
be turned into

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extremely useful information to guide your
product quest.

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We'll get back to the questions and

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answers later on to better understand what
to ask and how to analyze the results.