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Now that you're ready and

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all of the preparations are complete, it
is time to start the study.

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Here are the steps you need to take.

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Launch and track.

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Launch the study, start sending
notifications and

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immediately track the answers.

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Evaluate each participant and make sure he
or she is giving you what you need.

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Adjust participant behavior, clarify.

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Contact participants who do not give you
what you need or do not respond at all.

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Ask them to allow you to give them help.

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Troubleshoot their issues and refine their
participation.

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For example, if people give you one-word
answers, explain you need to be sure

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you understand what they mean and ask them
to provide longer sentences as answers.

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Or if participants say they didn't receive
any notification,

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try to figure out the reason.

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Pat participants on the back.

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Participants who cooperate fully and

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provide clear useful answers should be
encouraged.

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Contact them and tell them you are very
happy with their participation and

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level of detail they provide in their
answers.

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Be careful not to say that the answers
they gave are great.

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Otherwise, you'll bias them to think this
is what you need and

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they'll keep giving you the same answers.

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This way, you'll miss other useful
answers.

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Thank participants.

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Be sure to thank participants no matter
what.

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Some people will stop participating if
they think their

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effort is under appreciated.

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I told you, people are funny.

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Begin analysis when you've collected about
5% of the expected number of responses.

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This will help you fine tune the rest of
the analysis.