1 00:00:00,770 --> 00:00:05,300 The hardest thing to do during field observation is paying attention to 2 00:00:05,300 --> 00:00:08,390 everything that is going on infront of your eyes. 3 00:00:08,390 --> 00:00:09,840 You might not realize it, 4 00:00:09,840 --> 00:00:13,530 but observing human behavior generates tons of rich data. 5 00:00:13,530 --> 00:00:18,780 It is sometimes challenging to notice when something important happens. 6 00:00:18,780 --> 00:00:23,470 The goals you have set for user research guide you in what to look for. 7 00:00:23,470 --> 00:00:26,310 Focus on things related to your goals. 8 00:00:26,310 --> 00:00:30,480 When you're observing a study participant, look for the following occurrences. 9 00:00:31,860 --> 00:00:37,150 Routines, things that seem as regular actions the participant is following. 10 00:00:37,150 --> 00:00:41,690 For example, each time a new work related task comes up, 11 00:00:41,690 --> 00:00:46,230 the participant logs it in on a spreadsheet he or she has created. 12 00:00:47,360 --> 00:00:51,920 Interactions, when a study participant uses a certain product, tool or 13 00:00:51,920 --> 00:00:55,940 service, or when he or she converses with another person. 14 00:00:55,940 --> 00:01:00,780 For example, when a study participant doesn't understand a certain word he or 15 00:01:00,780 --> 00:01:04,540 she uses an online dictionary to figure it out. 16 00:01:04,540 --> 00:01:05,760 Interruptions. 17 00:01:05,760 --> 00:01:09,980 When a study participant stops a task, or breaks its continuity, 18 00:01:09,980 --> 00:01:14,750 either because he or she decided to, or because another person causes it. 19 00:01:14,750 --> 00:01:17,850 For example, when a phone call comes in and 20 00:01:17,850 --> 00:01:21,170 diverts the study participant from what they're doing. 21 00:01:21,170 --> 00:01:24,750 Note that it is intuitive to ignore these interruptions, yet 22 00:01:24,750 --> 00:01:27,840 in many cases they can teach you a lot. 23 00:01:27,840 --> 00:01:31,950 Life is not always clean of interruptions, so we must understand them. 24 00:01:34,050 --> 00:01:38,760 Shortcuts, when a study participant chooses a shorter alternative, 25 00:01:38,760 --> 00:01:42,690 it is an indication of a small problem to pay attention to. 26 00:01:42,690 --> 00:01:46,550 For example, when instead of writing something down, 27 00:01:46,550 --> 00:01:50,840 a participant takes a pen and marks an x on the back of their hand. 28 00:01:52,470 --> 00:01:56,520 Contexts, when a certain action or behavior is demonstrated in 29 00:01:56,520 --> 00:02:00,690 a different manner because of the environment in which it happens. 30 00:02:00,690 --> 00:02:04,410 For example, when a participant doesn't take a note on their 31 00:02:04,410 --> 00:02:09,370 smartphone because of direct sunlight that makes it hard to see anything they type. 32 00:02:09,370 --> 00:02:16,190 Habits, behaviors participants demonstrate that are almost automatic. 33 00:02:16,190 --> 00:02:20,760 For example, scribbling something with a pen to make sure it works, 34 00:02:20,760 --> 00:02:22,140 even though it is brand new. 35 00:02:23,590 --> 00:02:27,090 Rituals, a behavior that is being followed based on 36 00:02:27,090 --> 00:02:30,840 a series of actions according to a specific order. 37 00:02:30,840 --> 00:02:36,140 For example, when a participant wants to delete something in a digital note or 38 00:02:36,140 --> 00:02:41,720 list, they locate the cursor in the end of the text they wish to delete, 39 00:02:41,720 --> 00:02:46,079 then use a backspace button to delete each and every character individually. 40 00:02:47,490 --> 00:02:48,620 Jargon. 41 00:02:48,620 --> 00:02:52,290 Paying attention to the unique language people use when they do or 42 00:02:52,290 --> 00:02:57,620 talk about different things is extremely helpful in empathizing with them and 43 00:02:57,620 --> 00:02:59,560 uncovering their needs. 44 00:02:59,560 --> 00:03:02,350 It prevents you from using language users don't 45 00:03:02,350 --> 00:03:04,400 understand in your product or service. 46 00:03:05,730 --> 00:03:07,120 Annoyances. 47 00:03:07,120 --> 00:03:11,838 Annoyances are obstacles that stand in the way of people to completing their task, or 48 00:03:11,838 --> 00:03:13,620 meeting their goals. 49 00:03:13,620 --> 00:03:17,780 They would not prevent them from reaching their goals, but they'll make them angry, 50 00:03:17,780 --> 00:03:21,420 frustrated, overwhelmed, or disappointed along the way. 51 00:03:22,850 --> 00:03:28,830 Delights, the things people enjoy can teach you a lot about what they need. 52 00:03:28,830 --> 00:03:32,740 Many people perceive research as an activity that uncovers problems 53 00:03:32,740 --> 00:03:34,240 and frustrations. 54 00:03:34,240 --> 00:03:35,980 That's partially true. 55 00:03:35,980 --> 00:03:39,100 Uncovering things that delight and work well for 56 00:03:39,100 --> 00:03:42,830 users can go a long way into developing great products. 57 00:03:43,900 --> 00:03:49,620 Transitions, when people move from place to place it's a great time for 58 00:03:49,620 --> 00:03:53,240 them to share things that might become invaluable, 59 00:03:53,240 --> 00:03:57,100 especially when they think research sessions are over. 60 00:03:57,100 --> 00:04:02,480 For example, if you observe someone taking notes in a certain classroom, 61 00:04:02,480 --> 00:04:06,480 pay extra attention to what happens when the class is over, and 62 00:04:06,480 --> 00:04:09,280 until you go separate ways with the participant. 63 00:04:10,860 --> 00:04:12,120 Artifacts. 64 00:04:12,120 --> 00:04:15,040 Artifacts are tools, services, products, and 65 00:04:15,040 --> 00:04:18,570 any other thing that people use to complete tasks. 66 00:04:18,570 --> 00:04:22,580 Your job is to pay attention to the usage of artifacts, and 67 00:04:22,580 --> 00:04:25,940 if possible, collect or document them. 68 00:04:25,940 --> 00:04:31,170 For example, if a person is taking notes while using a Livescribe pen and 69 00:04:31,170 --> 00:04:36,080 notebook, that's an important artifact to take note of, no pun intended. 70 00:04:38,250 --> 00:04:42,250 That's a lot to track and digest during field observation. 71 00:04:42,250 --> 00:04:44,980 You need a lot of practice to get it right. 72 00:04:44,980 --> 00:04:49,970 Don't worry though, even if you miss a few things, you still get to learn so 73 00:04:49,970 --> 00:04:53,590 much valuable lessons and it'll get better in time. 74 00:04:54,810 --> 00:04:59,200 Next, you will do just that, practice a field observation.