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As I mentioned in the beginning of this
stage, there are multiple names and

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flavors for field observations.

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What you'll do next is practice data
collection in two very different flavors.

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Your activity is to watch two videos of
field observations held at a Stop and

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Shop grocery store in New Jersey and write
down your observations.

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Do that with the list of things to look
for I introduced earlier.

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The links to these two videos have been
provided in

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the notes section of this video.

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In the first video, I asked the study
participant to think out loud and

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describe what she was doing and why.

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When she talked about things she would do
I asked her to show me how she does them.

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When I had a question I asked her.

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Now watch the video and

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identify as many things worth paying
attention to as possible.

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Don't overanalyze things.

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And don"t think of how what you see can be
translated into features and products.

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Focus on gathering insights.

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In the second video, I ask the participant
to completely ignore me.

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I didn't ask her to think out loud nor did
I ask her any question.

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Watch this session and try to look for

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routines, interactions, interruptions,
shortcuts, context, habits,

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rituals, jargon, annoyances, the lights,
transitions, and artifacts.

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Go ahead and

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watch those videos now, and when you come
back, we'll recap this activity.