1 00:00:00,600 --> 00:00:04,610 As I mentioned in the beginning of this stage, there are multiple names and 2 00:00:04,610 --> 00:00:07,300 flavors for field observations. 3 00:00:07,300 --> 00:00:13,300 What you'll do next is practice data collection in two very different flavors. 4 00:00:13,300 --> 00:00:18,520 Your activity is to watch two videos of field observations held at a Stop and 5 00:00:18,520 --> 00:00:23,890 Shop grocery store in New Jersey and write down your observations. 6 00:00:23,890 --> 00:00:27,580 Do that with the list of things to look for I introduced earlier. 7 00:00:28,630 --> 00:00:31,780 The links to these two videos have been provided in 8 00:00:31,780 --> 00:00:33,660 the notes section of this video. 9 00:00:34,830 --> 00:00:39,270 In the first video, I asked the study participant to think out loud and 10 00:00:39,270 --> 00:00:41,920 describe what she was doing and why. 11 00:00:41,920 --> 00:00:47,310 When she talked about things she would do I asked her to show me how she does them. 12 00:00:47,310 --> 00:00:50,130 When I had a question I asked her. 13 00:00:50,130 --> 00:00:51,330 Now watch the video and 14 00:00:51,330 --> 00:00:55,830 identify as many things worth paying attention to as possible. 15 00:00:55,830 --> 00:00:58,110 Don't overanalyze things. 16 00:00:58,110 --> 00:01:03,890 And don"t think of how what you see can be translated into features and products. 17 00:01:03,890 --> 00:01:05,770 Focus on gathering insights. 18 00:01:06,970 --> 00:01:11,830 In the second video, I ask the participant to completely ignore me. 19 00:01:11,830 --> 00:01:17,670 I didn't ask her to think out loud nor did I ask her any question. 20 00:01:17,670 --> 00:01:19,820 Watch this session and try to look for 21 00:01:19,820 --> 00:01:25,440 routines, interactions, interruptions, shortcuts, context, habits, 22 00:01:25,440 --> 00:01:31,130 rituals, jargon, annoyances, the lights, transitions, and artifacts. 23 00:01:32,450 --> 00:01:33,090 Go ahead and 24 00:01:33,090 --> 00:01:37,640 watch those videos now, and when you come back, we'll recap this activity.