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There are three things you need to do to
prepare for interviewing people.

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One, identify a topic, your interview
should have a theme,

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a focus topic you wish to discuss.

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This topic is derived from the reason you
wish to conduct interviews.

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If the reason was understanding if people
need the note-taking iPad app,

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then there you have it, your topic is just
that.

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Make sure to identify topic, don't skip
this part.

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Otherwise you might waste a lot of
interviewing time on

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unrelated things collecting data you don't
need.

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Two, prepare questions, your goal while
interviewing users is to gather

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stories about their recent behavior that
on one hand will provide you with insights

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into their needs, and on the other hand
will uncover pain points they might have.

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Add to that interviewees personality that
affects how much they talk or

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don't talk, people are different than one
another,

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no one interview will look the same as the
other.

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Therefore, you need to have in your
backpack two types of questions,

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regular and follow up questions.

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We'll discuss these types later on.

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Three, construct the interview.

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You'll research participants need to feel
comfortable answering your questions.

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One of their concerns before the interview
is that they wouldn't be able to

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answer your questions.

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Therefore, you need to plan for easy
questions first, then ask harder ones.

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Ask a couple of easy questions you're not
even sure you'll learn anything from,

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that's fine.

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Your goal for the first few minutes of the
interview is to

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make interviewees feel they can easily
answer your questions.

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For example, ask them what was the last
thing they searched on Google, or

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when was it or what was the reason they
recently used their smart phone,

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then move on to asking harder questions,
ones you hope to learn from.

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Plan for more questions than you think you
have time for,

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some people talk fast some have very
lengthy answers make sure your

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question list is organized by importance
except for easy opening questions.

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Now, let's look at a bunch of possible
questions you

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might ask during interviews with a goal to
uncover users' stories and needs.