1 00:00:00,000 --> 00:00:05,330 The main objective to the sketching process is to generate super rough thumbnail sketches 2 00:00:06,000 --> 00:00:11,090 of what we feel best visually communicates the highlighted words from our mind maps. 3 00:00:11,440 --> 00:00:14,180 Take as much time as you need for this step— 4 00:00:14,710 --> 00:00:17,530 this might be 10 minutes or it might be 10 days. 5 00:00:17,990 --> 00:00:23,640 Personally, I like to work quickly and try not to analyze or elaborate too much. 6 00:00:23,950 --> 00:00:28,580 Now, that doesn't mean you should only create a handful of sketches. 7 00:00:29,400 --> 00:00:35,230 Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper. 8 00:00:35,230 --> 00:00:40,800 The whole point of this process is to flush out the bad ideas and narrow down the good ones 9 00:00:40,800 --> 00:00:44,440 until we find that one layout that really speaks to us. 10 00:00:44,440 --> 00:00:51,860 Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked. 11 00:00:52,170 --> 00:00:58,790 Remember—detail is not needed. Simply flush out the bad ideas and find a great direction. 12 00:00:59,020 --> 00:01:04,610 Once I feel I have a good direction with the sketches, 13 00:01:04,610 --> 00:01:07,610 I'm now ready to take a quick photo with my phone and import it into Illustrator.