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The main objective to the sketching process is to generate super rough thumbnail sketches

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of what we feel best visually communicates the highlighted words from our mind maps.

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Take as much time as you need for this step—

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this might be 10 minutes or it might be 10 days.

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Personally, I like to work quickly and try not to analyze or elaborate too much.

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Now, that doesn't mean you should only create a handful of sketches.

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Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper.

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The whole point of this process is to flush out the bad ideas and narrow down the good ones

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until we find that one layout that really speaks to us.

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Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked.

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Remember—detail is not needed. Simply flush out the bad ideas and find a great direction.

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Once I feel I have a good direction with the sketches,

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I'm now ready to take a quick photo with my phone and import it into Illustrator.