1 00:00:00,042 --> 00:00:01,719 [MUSIC] When creating logos, 2 00:00:01,719 --> 00:00:05,180 make sure to create them one color first. 3 00:00:05,180 --> 00:00:08,990 The reason is down the line most likely we're gonna need a one 4 00:00:08,990 --> 00:00:12,690 color representation of the logo, so it's easier to design for 5 00:00:12,690 --> 00:00:15,680 it now, than to design for it later. 6 00:00:15,680 --> 00:00:17,020 Let's get started. 7 00:00:17,020 --> 00:00:20,530 For this next step I'm going to be using Adobe Illustrator. 8 00:00:20,530 --> 00:00:23,350 If you're absolutely new to Adobe Illustrator, 9 00:00:23,350 --> 00:00:26,690 please check out our Adobe Illustrator course here at Treehouse. 10 00:00:26,690 --> 00:00:30,510 I covered just about every tool and panel in the application. 11 00:00:30,510 --> 00:00:35,240 For this project I'm only going to use a couple of tools and techniques. 12 00:00:35,240 --> 00:00:38,060 Mainly the pen tool and selection tool. 13 00:00:38,060 --> 00:00:39,270 Let's get started. 14 00:00:39,270 --> 00:00:44,000 Our first step is going to be importing our images that I took with my phone. 15 00:00:44,000 --> 00:00:48,340 The second step is to locate all of the images that I circled and 16 00:00:48,340 --> 00:00:52,380 begin to build the logos out using the pen tools and shape tools. 17 00:00:52,380 --> 00:00:57,680 Take not that during this process, I want to get the basic layout built. 18 00:00:57,680 --> 00:01:00,280 Don't worry about getting perfect detail, but 19 00:01:00,280 --> 00:01:03,170 at the same time, don't be sloppy about it. 20 00:01:03,170 --> 00:01:05,670 Now it's time to narrow down my selections. 21 00:01:05,670 --> 00:01:08,110 Some of the ideas that I put down on paper, 22 00:01:08,110 --> 00:01:11,500 just don't seem to work after getting them built out in illustrator. 23 00:01:11,500 --> 00:01:14,930 This is when I start to narrow the design directions down. 24 00:01:14,930 --> 00:01:19,340 The two on the top left started to look a little bit like records to me. 25 00:01:19,340 --> 00:01:20,980 So that's not gonna work. 26 00:01:20,980 --> 00:01:25,610 The one in the top right's a little too bubbly, then I might start mixing and 27 00:01:25,610 --> 00:01:28,280 matching the layouts to see what works. 28 00:01:28,280 --> 00:01:31,910 Essentially all I'm doing is playing the comparison game until I'm 29 00:01:31,910 --> 00:01:33,140 left with a winner. 30 00:01:33,140 --> 00:01:37,580 When comparing, all I'm trying to do is find fault and 31 00:01:37,580 --> 00:01:39,810 weigh out a champion over another. 32 00:01:39,810 --> 00:01:42,470 Then I'm left with the one winner. 33 00:01:42,470 --> 00:01:47,100 I am not done just yet though, now it is time to give it the quality test. 34 00:01:47,100 --> 00:01:48,320 Is it simple? 35 00:01:48,320 --> 00:01:49,030 Yes. 36 00:01:49,030 --> 00:01:50,420 Is it appropriate? 37 00:01:50,420 --> 00:01:51,180 Yes. 38 00:01:51,180 --> 00:01:52,910 Does it appear to be timeless? 39 00:01:52,910 --> 00:01:55,200 As of right now, yeah, sure. 40 00:01:55,200 --> 00:01:57,090 Is it scalable? 41 00:01:57,090 --> 00:01:58,490 Not really. 42 00:01:58,490 --> 00:02:02,480 You can see when it gets scaled down, we lose the center voids. 43 00:02:02,480 --> 00:02:06,370 To fix this, all we have to do is thin out the letters. 44 00:02:06,370 --> 00:02:07,120 Perfect. 45 00:02:07,120 --> 00:02:10,020 Now finally save out the project if you haven't already. 46 00:02:10,020 --> 00:02:12,830 Next up, we're gonna add some color to our design.