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>>[male voice over] There are basically 3 different types of logos.

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The first is the mark. This is what most people think of when they hear the word "logo."

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This is the gem, or symbol, that represents a company or an identity.

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The second type of logo is the type lockup. This is simply type that represents the identity.

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Sometimes, it's as simple as using Helvetica or as complex as creating graphics from a character.

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The last type of logo are illustrative logos.

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Just about every sports team and every sports league has an illustrative logo which represents their mascot.

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Now, sometimes designers might mix and match logo types.

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Sometimes, you can find marks inside of type lockups, or illustrations with type lockups inside of them,

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or even marks subliminally placed inside of logos.