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The typical logo design process can be pretty elaborate.

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Here's what a typical logo design process looks like:

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First, we have the logo brief. This is where we question the client

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about anything related to their product, service, or whatever the logo might be for.

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This is where we can lay out all the expectations that a client may perceive their identity to accomplish.

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This is also the step where we want to understand the medium or mediums we will be designing for,

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as they are restrictions to our design process.

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These restrictions may include elements such as size, shape, and color.

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Next, we have the exploration step.

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This is where we conduct research and really dig deep into the logo brief, defining all unknown facts.

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This might be things like looking at their competition or digging into color theory.

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After you feel comfortable with your research,

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it's now time to gather all those things you feel will inspire you to construct a successful design for your client.

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I like to create mood boards, gather all my images and references,

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and apply them to a wall or board to use in our next step—sketching.

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The sketching process is probably the longest process of them all.

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This is where we use our brief, research, and inspiration items as references to create thumbnail sketches.

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There is no right and wrong in this process.

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Simply put together quick thumbnail sketches and narrow down their directions.

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Once you feel you have a good direction, it's now time to sit back and reflect on what you've just created.

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Question each step you've done up to this point.

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Make sure the direction you're proceeding in is a great representation of the brief.

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The perfect process is when we bring our design or designs into an application and perfect them—

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usually it's a vector-based application, like Adobe Illustrator.

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Now once you feel you have a solid finalized product

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and it's documented well in a style guide, we are now ready to deliver.

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Finally, we must support the identity.

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This might be revamping some designs in the near future for the client or simply giving guidance.