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I wanted to give my friend Ann Handley
some props here.

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She's the head of content at Content
Profs, and

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she has spoken all over the world as well.

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She had a wonderful piece of advice in
terms

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of the tip that she would share with
people.

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Ask yourself, what's the one thing I want
the audience to remember.

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It's a great question, you know.

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When you are

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giving a presentation, I know we focus on,
you know, a lot of us focus on filling

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it with so much information, so much
evidence towards a certain conclusion.

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Towards, you know taking a certain act
type of

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action at the end that we just fill it
with

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information and we sort of lose sight of
the

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really important big picture, one thing
that we want people

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to leave with.

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Now in terms of the audience, data has
shown that

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the audience can sense when a
presentation's coming to a close.

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You know, they might say, well I wanna
wrap up

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here or as I said, you know, one more
thing.

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Kind of, you know it's a signal that we'll
be coming to

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a close soon, the conclusion is coming,
I'll be wrapping things up.

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And a lot of people when they hear that.

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If they're, you know, sitting in the
audience

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kinda taking notes or checking their phone
or whatever.

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They'll perk up.

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You know and they'll actually retain what
gets presented at the end.

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So when you do have their attention you
definitely

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have it and you want to compel people to
act.

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This is a great time to do it.

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So, what would be the one thing for your
presentation?

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Well if you're pitching a client,

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hopefully you've provided great evidence
of financial benefits.

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Or a great plan of action examples of
design elements

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and in the end, you know, you provide them
with a

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recap of all the benefits to doing
business with you, a

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URL for them to visit or an email for
contacting you.

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You know, you wrap up your proposal in a

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nice little bow, present it to them and
basically

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they have no choice but to get back to

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you and respond because it's so great, all
right.

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If you're proposing a site redesign.

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Hopefully, you've spent your presentation
breaking down all the things that need

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to be done showing the data, why you would
do certain things.

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and, you know, the final slides in your
presentation could

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be devoted to a focus checklist or
timeline of action.

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You know, it shows

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very clearly what are the next things that
should be done,

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what to do, when to do them and you've
already explained why.

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Even if your presentation is a book report
or reasons why you know your

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favorite sports team will, will repeat as
world champions you know go Red Sox.

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By the end, you should be reaching a
conclusion where

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you sum up all your major points that
you've made.

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And perhaps you make a call back to
important

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parts that you can reference, or that you
referenced along the way.

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So, what would be one thing for my
presentation?

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Well, I mean, is it about what tools you
can use?

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To make great presentations.

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I mean Keynote, PowerPoint, prezi.com.

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even the camera on your phone, I mean
perhaps.

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But tools don't make the presentation they
are means to making a story

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come to life.

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For me creativity is your greatest
presentation design tool.

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So think about that.

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And also you should strive to be creative,
but also a human being as well.

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Especially when you fall off a stage,
right?

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[LAUGH] Show stories and connect with the

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real people that you're hoping to connect
with.

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You know,

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preparation means that you understand
their needs.

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And by doing this and by

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presenting something that's well prepared
and relevant.

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You can help them accomplish their goals.

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So when we're asked to give a talk or
presentation about

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something, it's not just because we're you
know, a pretty face.

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Right?

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It's because they know that we have
something important to share.

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When we're given this opportunity,

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prepare, deliver, and compel.

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Prepare and deliver what your audience
needs.

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Help them accomplish their goals and
overcome their

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struggles by taking the action that you
recommend.

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And if you can remember these important
points, You're going to be successful.

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But to boil it down to one thing, I'd

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have to say, take advantage of your
opportunity to influence.

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And influence can mean a lot of different
things to different people, but

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by trusting you, the people who have
requested that you give a presentation.

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They believe in you.

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They believe in what you have to say.
And they want to be influenced.

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That's why you're there.

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So, through the research and preparation
that you do, you can help people.

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You can teach them.
It can be for profit, for personal

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goals career aspirations, or for
education, like this is today.

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By making a positive impression you not
only help them but you help yourself.