1 00:00:00,000 --> 00:00:05,000 [treehouse presents] 2 00:00:05,000 --> 00:00:07,000 [Exercise Your Creative] 3 00:00:07,000 --> 00:00:10,000 In this episode of Exercise Your Creative, 4 00:00:10,000 --> 00:00:14,000 we'll be creating a show logo for our good buddies, Mike the Frog and Jungle Jim. 5 00:00:14,000 --> 00:00:17,000 Their new show is called Let's Do Science. 6 00:00:17,000 --> 00:00:19,000 Jim and Mike, can you tell me a little bit about the show? 7 00:00:19,000 --> 00:00:22,000 Yeah, in our show, we like to blow things up and make lots of noise 8 00:00:22,000 --> 00:00:24,000 and use a lot of fire. 9 00:00:24,000 --> 00:00:27,000 Well, we do that, but we also teach science to children 10 00:00:27,000 --> 00:00:30,000 using a lot of cool experiments. 11 00:00:30,000 --> 00:00:33,000 Oh, awesome. Is there anything you guys want to incorporate into the logo? 12 00:00:33,000 --> 00:00:35,000 Bright colors. >>Bright colors. It's for kids. 13 00:00:35,000 --> 00:00:37,000 Science concepts--that kind of thing. 14 00:00:37,000 --> 00:00:39,000 Well, I think I'm the perfect solution for you guys. 15 00:00:39,000 --> 00:00:41,000 Awesome. >>Yeah. 16 00:00:41,000 --> 00:00:43,000 To kick this project off, I'm going to start sketching. 17 00:00:43,000 --> 00:00:46,000 I'm going to keep in mind two main details. 18 00:00:46,000 --> 00:00:49,000 First, I want to keep in mind the target market of the show, which is kids. 19 00:00:49,000 --> 00:00:52,000 This means I want a significant amount of visual movement 20 00:00:52,000 --> 00:00:55,000 and high-contrasting, bright colors. 21 00:00:55,000 --> 00:00:57,000 The second detail is the subject matter, 22 00:00:57,000 --> 00:01:00,000 which should have science incorporated in it. 23 00:01:00,000 --> 00:01:03,000 I think I have what I'm looking for. 24 00:01:03,000 --> 00:01:06,000 Before we jump into illustrator, let's build this logo 25 00:01:06,000 --> 00:01:09,000 with learning materials closely related to our target market. 26 00:01:09,000 --> 00:01:11,000 How about construction paper? 27 00:01:11,000 --> 00:01:14,000 By doing this, we will be able to get hands on 28 00:01:14,000 --> 00:01:17,000 and pay close attention to the detail of the material. 29 00:01:17,000 --> 00:01:20,000 Also, this allows us to really study a tangible item 30 00:01:20,000 --> 00:01:24,000 and understand color balance and symmetry. 31 00:01:24,000 --> 00:01:27,000 All of these materials you can acquire in the local art store. 32 00:01:27,000 --> 00:01:31,000 I am using construction paper, an exacto knife, and a cutting board. 33 00:01:31,000 --> 00:01:34,000 Now, let's start cutting. 34 00:01:34,000 --> 00:01:49,000 [??] 35 00:01:49,000 --> 00:01:51,000 There we have it--our final product. 36 00:01:51,000 --> 00:01:54,000 You might be thinking the colors were selected randomly for the letters. 37 00:01:54,000 --> 00:01:57,000 Actually, each color was selected 38 00:01:57,000 --> 00:02:00,000 specifically to balance the composition. 39 00:02:00,000 --> 00:02:02,000 I simply used color pattern to do this. 40 00:02:02,000 --> 00:02:05,000 Watch. See how the dark blues balance with each other 41 00:02:05,000 --> 00:02:08,000 as well as the yellows, oranges, 42 00:02:08,000 --> 00:02:10,000 reds, and light blues? 43 00:02:10,000 --> 00:02:15,000 Symmetrical color balance always presents us with a great final product. 44 00:02:15,000 --> 00:02:19,000 Next, let's open up Illustrator and bring in our construction paper mock up photo, 45 00:02:19,000 --> 00:02:21,000 which I took with my phone. 46 00:02:21,000 --> 00:02:23,000 We are going to complete four main steps. 47 00:02:23,000 --> 00:02:27,000 The first is to trace each letter and background 48 00:02:27,000 --> 00:02:29,000 and add some fill gradients. 49 00:02:29,000 --> 00:02:33,000 Then we are going to add some texture to the logo. 50 00:02:33,000 --> 00:02:37,000 Next, we will give the logo a slight 3D effect. 51 00:02:37,000 --> 00:02:40,000 Lastly, we are going to add a faint drop shadow. 52 00:02:40,000 --> 00:02:43,000 There we have it, our final logo. 53 00:02:43,000 --> 00:02:46,000 I don't know about you, but I'm ready to do some science. 54 00:02:46,000 --> 00:02:49,000 Let's present this to Mike and Jim, and see what they think. 55 00:02:49,000 --> 00:02:52,000 Are you guys ready to see the new logo? >>Yeah. 56 00:02:52,000 --> 00:02:54,000 Here it is. >>Oh, that looks great! 57 00:02:54,000 --> 00:02:56,000 I like it. >>Yeah. 58 00:02:56,000 --> 00:02:58,000 Awesome. Glad you guys like it. 59 00:02:58,000 --> 00:03:03,000 Well, as always-- >>Have fun-- >>and exercise your creative. Yep. Yep. Yep. 60 00:03:03,000 --> 00:03:05,000 [Exercise Your Creative]