The Five Ws and an H1:54 with Matt Yow
A good way to begin the brand process is to observe it through the lens of a journalist: who, what, when, where, why, and how. Establishing these circumstances as questions can help us develop an understanding of how to help our clients with their project.
Salt is an interrogative and exploratory essay that explores the brand identity design process. Salt takes an analytical look at the relationship between methodologies, quality, and value.
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