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User roles improve the user experience, enable privacy control, and provide targeted marketing opportunities.
Benefits of User Roles
- User experience improvements
- Privacy capabilities
- Marketing opportunities
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User roles serve a few purposes.
0:00
They can improve the user experience,
enable privacy control, and
0:03
provide targeted marketing opportunities.
0:07
First and foremost, user roles
can improve the user experience.
0:11
A product with different roles means that
a company has identified user groups and
0:15
their audience.
0:20
And they've crafted the product
to better serve their goals.
0:21
There's no need to
clutter their experience
0:25
with product features
that they don't need.
0:28
From a member management perspective,
it's easier for
0:31
admins to assign individuals to
different buckets of access level
0:34
instead of individually defining
access for every single user.
0:38
Another benefit is privacy.
0:44
User roles usually come along with
access controls or permissions.
0:47
This keeps data private and
only accessible to certain user groups.
0:52
Actions can also be reserved for
certain user roles.
0:57
Lastly, user roles help
the marketing strategy.
1:02
Upselling is a marketing
technique that prompts the user to
1:06
upgrade their account to
a different product offering,
1:09
perhaps one with features
that better suit their needs.
1:13
With user roles,
an upsell message can be presented to
1:16
admin users who have the ability
to manage the accounts billing.
1:20
That way lower tiered user groups
without the authority to upgrade
1:24
won't be confronted with
the irrelevant message.
1:29
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