How did Treehouse choose its mission statement?

[Treehouse Teacher Q & A] 0:00 [Question: Why did Treehouse choose its slogan, "Our Mission is to teach Web Design, Development, 0:04 and iOS to people everywhere in order to help them achieve their dreams and change the world.] 0:06 Also, a funny story. 0:08 [Jason Seifer] Do you know magnetic poetry? The stuff that you stick on the fridge? 0:10 The little magnets--they each have different words on them. 0:15 We just took a whole bunch of words in magnetic poetry form, 0:20 threw them onto the fridge and that was how it landed. 0:25 Then we were like, that makes sense. Let's go for it. 0:30 [Nick Pettit] We picked that because that is our mission. 0:34 We want to empower people and give them the tools that they need to 0:38 go off and do bigger and better things 0:44 or get that next project or make a website for their small business. 0:47 Whatever it is we want to help people achieve their dreams. 0:52 [Allison Grayce] Well, I think it really defines what we're doing. 0:58 We're teaching web design and web development to people, 1:01 so that they can continue to learn things that they either learn in school 1:04 or didn't have the ability to learn. 1:08 I think it just defines who we are as a company. 1:11 [Amit Bijlani] Because it is. That's really what we are about. 1:16 We're really passionate about teaching people. 1:19 We receive emails from people all day, every day saying they got that job 1:21 that they were wanting because of the Treehouse videos. 1:27 They got that app out there and started to make money. 1:30 One guy just said that he's had an app in the App Store and is paying off his mortgage. 1:33 It's just really satisfying for us to see that we are changing people's lives. 1:38 We want to continue doing so. 1:44 [Jim Haskins] Because that's our mission. 1:47 I don't really recall being in on that meeting. 1:50 I remember sort of talking about the core ideas in web development, web design, 1:53 iOs, are the major topics we're teaching, at least at the time. 1:59 Definitely are expanding beyond that, but I think the reason that we want to do it 2:03 is because teaching these skills can really provide a lot of value to people 2:08 as far as allowing them to change their lives, 2:13 whether it be advancing in their career or making a career change 2:17 to one of those topics or just building something on their own. 2:20 I think that's a real opportunity to change the world, 2:26 and it's really exciting to be teaching for that reason 2:29 so as to actually help people in a real way. 2:32 [Q & A] 2:34 [treehouse] 2:36