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Online businesses are very dependent upon search engines for success. Understanding how search algorithms work can give you insight into how to prepare your website to be found by search engines as well as human beings.
Things to Consider
- Have you tried searching for your website across different search engines? Be sure to look for your business name as well as terms potential users might look for.
- Search engines need words to know what your site is about. How many words do you see on your website's home page?
- Do you feature any videos on your website? Do they appear on search engine result pages?
- What websites link to yours? Are you aware of how much traffic you receive from those websites?
- How often do you publish new content on your website?
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Each one has its own way of determining the value of your website.
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This is what's known as their search algorithm.
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By considering specific variables and using a special blend of code,
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search engines will look at every page on your website
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to determine what they're about and how valuable they are.
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Then when people search for certain topics,
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the search engine will know which pages to return.
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These results are also known as organic search results
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as they're based on the search algorithm
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and not on paid advertising or other outside forces.
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