Information Scent3:38 with Dan Gorgone
The concept of Information Scent refers to how strong a link is when you compare the user’s expectation to the reality of what it links to. Strong links are clear and obvious; when you see them, you know exactly what you’ll get. However, weaker links are more vague; they don’t provide clues as to what you’ll find or what you can do.
Things to Consider
- Do you provide links to your primary products and services? If so, do you use links that are easy to understand by the public?
- Are any of the links in your navigation menu named after a product name or term used by your company? If so, would a newcomer to the site understand what it means?
- Are any of the links on your site labeled "Click Here"?
- If you provide links to file downloads, do you note what kind of file the user will see? (e.g. "Printable Catalog (pdf)")
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