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Email management systems provide the ability to design, manage, and track the success of your outbound marketing messages.
Things to Consider
- How do you normally communicate with your customers online? Have you found a use for email for marketing your products and services?
- What platform do you use to send marketing emails? What sort of management tools and features do you have access to? How much does it cost?
- Do you prepare HTML and text versions of marketing emails?
- Are you aware of response rates to the emails you send? Have your email lists grown over time, and if so, how do you grow them?
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Perhaps you want to send out a welcome message or information on your new app
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using Gmail, Outlook, or some other web mail platform.
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While it's possible to send out messages related to your business
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through these systems, there are many great email management tools available,
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some paid, some free, that provide features you will discover
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you can't live without.
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Email management systems provide the ability
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to design HTML and plain text messages.
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Users should be given a choice about what kind to subscribe to
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