- Introduction 3:41
- Breaking Down Our Business 4:33
- Value Proposition 7:05
- Customer Segments 10:54
- Value Proposition and Customer Segments 5 questions
- Channels 9:19
- Customer Relationships 5:36
- Channels and Customer Relationships 5 questions
- Key Activities, Key Resources and Key Partners 7:37
- Revenue and Costs 10:46
- Industry Analysis 3:05
- Recap 6:38
- Discovery 8 questions
Preview
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Introduction
3:41Let's break up the course into manageable parts. In this video we go over the core components you need to know when starting a business
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Once you have learned how to code, the
possibilities are endless.
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You can certainly start a career in
software development and work for
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great companies all around the world.
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But if you're one of those entrepreneur
types,
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you can use these newfound skills to sell
your own web and mobile apps.
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I'm sure you've encountered an app or a
service and
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thought, you know what, I can definitely
do this better.
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Well, now's your chance.
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You are certainly at the right place to
get the skills to do so.
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But you will soon find out that just
creating an app is nowhere near enough to
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bring in money and create a sustainable
business.
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Much like learning how to code, starting a
business has its own nuances and
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subtleties, and
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knowing how to navigate this world will
add even more skills to your tool belt.
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Now, I've been using bunch of different
tasks or project management software for
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both work and my personal life.
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I've gone through lots of software and
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none have really fit my workflow
perfectly.
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And you know what?
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I think I can do better.
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So that's what we're going to do together.
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We're going to walk through a real
scenario.
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One where you get an idea or figure out a
way how to improve existing solutions, but
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you don't know how to make a successful
business out of it.
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Over the course of this How to Start a
Business series, I'm going to
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take this idea of mine, that I can make
better project management software, and
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see what it takes to start a business
around it.
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Now, there are many moving parts, a lot of
which can change often, and
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we need to understand what these moving
parts are so we can adapt to it.
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We're going to break down the act of
starting a business into
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distinct steps and then learn about each
one in detail.
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So, big picture first, then the details.
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First up, we're going to talk about what I
call the discovery phase.
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In this phase, we take our idea and
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ask a lot of detailed questions to map out
the breadth and depth of our business.
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We're going to use a tool called the
business model canvas for this exercise.
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I've used this tool to create business
plans and understand other industries.
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It is well suited to our purpose.
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Once we have our idea, we are going to
build our product.
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Actually, no.
2:07
Quite the opposite.
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If we were to build our product right
away, we would be
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spending a lot of time working on
something that people may not care about.
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Finding a product market fit is crucial to
ensuring the success of our ventures, and
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this is where many people fail.
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We're going to go out, talk to people,
convince them to buy our product and
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see what they tell us.
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While we're building our product, we need
to emerge out of our
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product development caves and let the
world know what we're working on so
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that we have customers lined up around the
block.
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We'll spend quite a bit of time talking
about marketing our
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product to raise awareness.
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Once we bring our customers to our
product, we need to close that sale.
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So after marketing, the next big topic is
sales strategies.
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We'll be going over things like lead
generation, qualifying our leads, and
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making a sales presentation.
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At this point, we're pretty serious.
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We have customers buying our product, so
it's time to create a company.
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In this section, we walk through things
you need to
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think about when creating a company and
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some of the advantages of creating one
over selling the product ourselves.
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And lastly, we're gonna talk about
financing our company.
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You can start a business using your own
money.
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But sometimes, you might need an external
source of funds, whether it's a bank loan,
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from friends, or from investors.
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We'll go over the different kinds and what
our options are.
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That's a lot of ground to cover, but at
the end of it, you should
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have a good idea of all the stuff you need
to do when starting a business.
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So, what are you waiting for?
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Let's jump right in.
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