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Let's explore all the mediums we can design for with Illustrator - and the one we'll be focusing on the most in this course (the web! shhh).
Print Examples
- Truck Graphics - U-Haul
- Magazine - HOW
- Posters - Hydro74
- Building Wrap - Larry Does Design
- Product Packaging - Clark Orr - Johnny Cupcakes
Video Examples
Web Example
Mobile Example
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[Deep Dive]
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[Introduction to Illustrator: Working With Different types of Medium with Mat Helme]
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When working with Illustrator, we're able to design for multiple mediums.
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We'll be specifically designing for the web.
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However, I would like to show you
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examples of other mediums you can design for.
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Print is the most popular medium illustrators use to design for.
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If you've ever seen the side of the U-Haul truck,
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then you've seen vector base brackets and print.
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All the trucks are themed by the state they are coming from
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and design using vector base graphics.
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Another example are stamps.
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Most posted stamps are printed from vector base graphics
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as they are very small surface area to design for.
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From there, the list goes on.
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Magazines, posters, product packaging, even building wraps.
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The size of print vary because they are vector base.
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We never have to worry about resolution.
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We can take the same graphic from the postage stamp
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and set it up to be printed on the side of a building
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without losing clarity in the graphic.
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The next medium is video.
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You might have noticed the intro graphics or stinger
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on most of the Treehouse videos.
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These were actually designed in Illustrator in a static format
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and then handed off to the motion designer
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who then animated the graphics.
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Since the graphics were vector,
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the motion designer was able to increase the size of the graphics
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and not lose clarity in the image.
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Another example are the film title for the film Moonrise Kingdom.
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The static lettering and graphics were created in Illustrator.
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This product was designed by Jessica Hische.
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She is the lead designer in the lettering and illustration industry.
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Next, we have the web.
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This is the medium we will be most likely be focusing on.
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Due to retina displays and increasing screen resolutions,
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vector graphics are become more popular not only in the user interface
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but in the content graphics as well.
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Another medium that goes right along with the web are devices.
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The reason I'd like to distinguish web and mobile as different mediums
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is not only because of the screen size but their functionality as a whole.
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In most cases when interacting with devices, there is no middleman--
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Like the mouse with desktops or the trackpad with laptops.
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With devices, it's just you gesturing the graphics through glass.
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This allows us to have a more highly interactive experience.
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A good example of this is gaming.
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Take the game Angry Birds for example.
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All of the graphics are vector base
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as they are scaled and deployed to multiple screen sizes.
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They were able to get the fun childlike cartoon look and feel
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at the same time keep the files lightweight and scalable for all devices.
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Vector base applications like Illustrator
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let us create these type of graphics.
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As you can see, learning Illustrator will be very valuable
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as the need for vector graphics is consistently increasing.
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As we go through and learn the tools an panels the Illustrator offers,
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we will be creating a number of elements for a webpage layout.
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It's important to go through the content chronologically
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as the tools are presented systematically.
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Next, we'll begin to understand the concept of Illustrator,
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but before we do that let's take a quick quiz
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and test your knowledge on the examples of mediums
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you can design for with Illustrator.
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