Imagine this scenario: Your website analytics show that the links in your main menu have received the following number of clicks in the past month:

• About Us: 350 clicks
• Our Services: 1200 clicks
• Our Products: 1800 clicks
• Mind: 25 clicks
• Contact Us: 400 clicks
  

It’s clear the “Mind” link isn’t generating the same number of clicks. What is the most likely reason?