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You have completed Intro to Design Thinking!
You have completed Intro to Design Thinking!
Preview
Let’s map out how your user is engaging in a specific activity in your product. This will give us a better idea of where to improve.
Handouts:
New Terms:
- Journey Map – a means of documenting a user’s experience from start to finish. Journey maps vary from practitioner to practitioner. All journey maps seek to find a user’s pain, motivations, or design opportunities for a user. This may be likened to an empathy map but viewed over the course of an experience rather than a general view of a user during a single point in time.
- Pain Points – blockers in a user’s experience. These may be emotional, technological, process-based, or physical. The severity of pain will vary with each example.
Further Reading:
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In the previous stage, we learned how
to create and read an empathy map.
0:00
The empathy map was a snapshot into
our user's overall character, but
0:00
in this stage, we'll move into
a more specific experience.
0:05
Time and action will be the big
differentiators between our empathy map
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and our user's as-is-journey.
0:15
This journey map is a means of documenting
a user's particular experience
0:18
from start to finish.
0:23
Journey maps vary from
practitioner to practitioner, but
0:25
all journey maps seek to find
a user's pain, their motivations.
0:29
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